NOW - No Opportunity Wasted Energy Bar White Chocolate, Fruit & Nut - 2.47 oz. (70g)
You don't have to pedal across America, or fly-off to New Zealand, or even be an Adventure Racer to enjoy the benefits of great-tasting NOW Energy Bars. Whether you are a seriously active athlete looking for a great performance tool, a weekend warrior looking for an edge, or even a health-conscious individual looking for a nutritious snack, NOW Energy Bars were developed with All-Natural, Non-GMO ingredients, and have an ideal 4:1 carb to protein ratio to fuel and maintain energy levels during any endurance activity. Unlike your average energy bar, NOW bars contain WHITE CHIA SEEDS which provide healthy EFA's but can also help regulate electrolytes, and are the only US marketed bar made with New Zealand's potent MANUKA HONEY which helps boost the immune system with its inherent antibacterial properties.
NOW No Opportunity Wasted Energy Bar:
- All Natural
- 11g Protein
- Gluten Free
NOW manufacturing and the very sensitive topic of gluten-free manufacturing
ALL NOW Products are manufactured in a facility approved and certified by the stringent testing of the Gluten-Free Certification Organization (GFCO)
- Ingredients review, down to the original supplier
- Onsite inspections by experienced, trained independent (third party) Field Inspection Agents
- Product and ingredient testing using scientifically AOAC approved testing methods
- GFCO certification mark located on product packages for easy identification
Here is some important and hopefully comforting information about their "zero-tolerance" allergen cross-contamination manufacturing practices.
With 30 years of manufacturing "allergy sensitive" products, they have a disciplined approach to allergen management procedures and policies, and a stringent "highly rated" sanitation program. In addition, they have incorporated different allergen management strategies that are all compliant to all regulatory requirements (GMP, SQG, Food Safety and Food Defense).
Starting with product production and ingredient sourcing, they only use dedicated, single source ingredient suppliers who do all parts of production - from growing, to harvesting, milling and packaging. This provides the least possible risk of contamination of allergens. Each ingredient supplier must provide written documentation on product specification and analysis, processing conditions and certifications.
Additional certification is then required from a 3rd party that all the ingredients have been tested by an independent lab to confirm they are allergy-free and gluten-free. After production, their finished products are then tested for gluten and allergens after every batch produced. All testing is through the well-respected Brunswick Labs.
The following list should generally outline the approach they have incorporated:
- Adopted a "zero tolerance" philosophy for allergen cross-contamination.
- Conducted an allergen risk assessment as part of their Hazard Analysis and Critical Control Points (HACCP) program.
- Trained all associates in allergen management strategy. Including R&D, production, maintenance and sanitation.
- Made sure that all incoming ingredients are clearly labeled and that the labels are reviewed periodically to assure suppliers have not changed ingredients without notice
- Have a clear allergen storage policy including a procedure for spill cleanups.
- Designed equipment to facilitate cleaning and prevent allergen harborage niches.
- Schedule production to prevent cross-contamination.
- Clean between runs of allergen ingredients
- Clearly identify work-in-process materials and rework. Have a clear rework policy.
- Reject in-process materials or finished product suspected of cross-contamination.
- Have a process for reviewing labels prior to use, and confirm that the correct labels are used in process.
- Conduct internal audits or use a third party auditor (NSF) to assess the allergen management strategy. Their facility must undergo inspection by the National Sanitation Foundation. The company scored 97 percent on its latest inspection - the highest rating NSF has ever given.
They proactively provide consumers with quick, honest answers. One of the benefits of the Food Allergen Labeling and Consumer Protection Act, which they have incorporated into their policies, is that their good labeling practices let consumers know that they care and they want to help.
Frequently Asked Questions
Q: Why are NOW Energy Bars called "Energy" bars?
A: Phil Keoghan's NOW Energy Bars have healthy carbohydrates which your body requires to sustain "Energy." Your body uses the carbs as fuel for your intense exercise and athletic activity. We like to refer to it as "ready-energy."
Q: What makes NOW Energy Bars different from all of the other bars on the market?
A: Quite honestly - TASTE! And then, there is the addition of particularly functional, all-natural ingredients like WHITE CHIA SEEDS and MANUKA HONEY. This is the World's First Energy Bar with MANUKA HONEY! Our Honeycomb with Chia & Raisins bar is the first tree nut and peanut free energy bar made with MANUKA HONEY.
Q: What is Manuka Honey?
A: MANUKA HONEY is a high-potency type of honey that is unique to New Zealand. The health benefits of this amazing natural product range from the ability to boost your immune system, to high antibacterial properties and anti-inflammatory benefits that far exceed ordinary honey. Be sure to Google "MANUKA HONEY" for more information on this amazing health food.
Q: Are NOW Energy Bars GMO Free?
A: Yes, each and every NOW Energy Bar is free of any genetically modified ingredient.
Q: Are NOW Energy Bars Gluten-Free?
A: Yes, NOW Energy Bars are gluten-free, containing whole grain gluten-free rolled oats that have been completely isolated and segregated in their harvesting to ensure that they are free from any cross contamination. Going one step further, our company then utilizes independent lab testing to verify that each production batch of NOW Energy Bars exceeds standards set forth for determining "Gluten-Free" status. For more information about our Gluten-Free manufacturing process click here.
Q: Are NOW Energy Bars All-Natural?
A: Yes, NOW Energy Bars are made with 100% all-natural ingredients. Natural is what drives the integrity of our basic philosophy using only real honest food items and ingredients from nature. Nothing artificial!
Q: Do NOW Energy Bars contain trans fat?
A: No, Phil Keoghan's NOW Energy Bars do not contain trans fat. Trans fats are not considered part of a healthy diet, so you will not find any hydrogenated oils in our products.
Q: How Many Bars can I eat per day?
A: We know how good they are! Phil Keoghan's NOW Energy Bars are intended to add a healthy vital snack to your diet. How you work these great tasting bars into your diet is up to you. We recommend them as a healthy snack but are not intended to serve as a meal-replacement. With protein, carbs, fiber, and other healthy ingredients like WHITE CHIA SEEDS and MANUKA HONEY these bars can be used to aid in athletic performance-especially endurance sports.
Q: If I am allergic to peanuts or other nuts can I eat NOW Energy Bars?
A: You should not eat the Peanut & Carmel NOW Energy Bar if you're allergic to any nuts as the bar contains peanuts. However our Honeycomb with Chia & Raisins bar is completely tree nut and peanut free.
Power your adventure with NOW Energy Bar
For adventure TV personality Phil Keoghan, "energy" is something that you can never fall short on when you live every day of your life to the fullest. Actually, one may say that by looking at Phil's globetrotting endeavors over these past twenty years that he's somewhat an authority on "energy," or the need for it.
Nutritionally speaking, a demanding schedule like Phil's can also provide its share of pitfalls. That's why Phil turned to the leading authority in Sport's Nutrition Product Development, Shubox Inc. to develop what they are collectively considering The World's Best Energy Bar - The NOW Energy Bar - an All-Natural, Great Tasting, Non-GMO, Gluten-Free Nutrition Bar.
"NOW stands for No Opportunity Wasted, my personal philosophy for living each day as if it were your last," says Phil Keoghan. He adds, "I've been traveling around the world for more than 20 years, working in over 100 countries, and one of the biggest challenges I face is making sure I get the right nutrition. After searching the planet for the perfect bar, I found the answer in an all-natural great tasting bar made with MANUKA HONEY, a natural preservative found in my homeland New Zealand, with special medicinal properties and jam-packed with high-potency energy that will power any adventure."