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NOW Foods
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About NOW Foods

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.

Contact NOW Foods

395 South Glen Ellyn Road
Bloomingdale, IL, 60108
http://www.nowfoods.com
888-669-3663

NOW Foods - Tru-Food Vegan Whole Food Meal Supplement Natural - 2.2 lbs.

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Item Code: 77720UPC Code: 733739027269
Description Suggested Use Ingredients Reviews Manufacturer Info Show All
Print ItemBookmark Item
NOW Tru-Food Vegan Whole Food Meal Supplement - Natural Flavor 2.2 lbs. (1 kg.)

NOW Tru-Food Vegan is a plant-based, whole food meal supplement that makes it easy to stay fully nourished, even when it's not convenient. Each serving of NOW Tru-Food Vegan Whole Food Meal Supplement contains the nutritionist recommended ratio of protein-to-carbohydrates with only 6 grams of fat. NOW Tru-Food Vegan Whole Food Meal Supplement is alkaline-forming, made with 70% organic ingredients, and is free of most common allergens (such as milk, soy, wheat, gluten). NOW Tru-Food Vegan Whole Food Meal Supplement also provides complete protein and is an excellent source of antioxidants, Omega-3 fatty acids, probiotics, digestive enzymes, and dietary fiber.Eating balanced, nutritious meals throughout the day, every day, can be challenging even for the healthiest individuals. Factor in a busy schedule or vegetarian lifestyle, and the food options become even more limited.
  • Whole Food Meal Supplement
  • Made with 70% Organic Ingredients
  • Plus Multi Vitamin & Mineral Blend
  • Rich in Protein, Fiber, EFAs and Antioxidants
  • Natural Flavor
  • A Dietary Supplement
  • Vegetarian/Vegan Formula
NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments
  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because th:" ":roup of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW’s GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company’s in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods’ in-house rapid analysis microbiological lab.
Suggested Use
As a whole food supplement, mix 2 level scoops daily into 16 oz. of your favorite beverage, and blend. For a smaller portion, use 1 level scoop. Due to fiber content, make sure to drink plenty of additional fluids throughout the day.

Warnings

This product is sold by weight not volume. Store in a cool, dry place. Please Recycle.
Ingredients

Now Foods Tru-Food Vegan Whole Food Meal Supplement Natural Berry - 2.2 lbs.
Supplement Facts
Serving Size: 1 Level Scoop (35 g)
Servings Per Container: 28
Amount Per Serving %DV
Calories 115
Calories from Fat 25
Total Fat 3 g 5 %
Saturated Fat 0.5 g 3 %
Trans Fat 0 g
Polyunsaturated Fat 1.5 g
Monounsaturated Fat 1 g
Cholesterol 0 mg 0 %
Total Carbohydrates 13 g 4 %
Dietary Fiber 9 g 36%
Sugars 3 g
Protein 13 g 26 %
Vitamin A (from Retinyl Palmitate) 500 IU 10 %
Beta-Carotene (as pro-Vitamin A 2.4 mg) 2000 IU 40 %
Vitamin C (from Amla Extract) 30 mg 50 %
Vitamin D-2 (as Ergocalciferol) 200 IU 50 %
Vitamin E (from d-alpha Tocopheryl Acetate) 15 IU 50 %
Vitamin K-2 (as Menaquinone) 40 mcg 50 %
Thiamine (from Thiamine HCl) 0.75 mg 50 %
Riboflavin 0.85 mg 50 %
Niacin (as Niacinamide) 11.5 mg 58 %
Vitamin B-6 (from Pyridoxine HCl) 1 mg 50 %
Folate (as Folic Acid) 200 mcg 50 %
Vitamin B-12 (as Methylcobalamin) 50 mcg 833 %
Biotin 150 mcg 50 %
Pantothenic Acid (from Calcium Pantothenate) 5 mg 50 %
Calcium (from Calcium Citrate) 550 mg 55 %
Iron (from whole foods) 7.5 mg 42 %
Iodine (from Potassium Iodide) 80 mcg 53 %
Magnesium (from Magnesium Citrate) 200 mg 50 %
Zinc (from Zinc Picolinate) 7.5 mg 50 %
Selenium (from L-Selenomethionine) 35 mcg 50 %
Copper (from Copper Glycinate Chelate) 1 mg 50 %
Manganese (from Manganese Glycinate Chelate) 1 mg 50 %
Chromium (from Chromium Polynicotinate) (ChromeMate) 60 mcg 50 %
Molybdenum (from Molybdenum Glycinate Chelate) 37.5 mcg 50 %
Sodium (from whole foods) 125 mg 5 %
Potassium (from whole foods) 145 mg 4
Plant Sourced Protein Blend of:
Brown Rice Protein, Hemp Protein,
Golden Flax Seed Meal (cold-milled), Yellow Pea Protein
24 g *
Organic Inulin FOS (from Jerusalem Artichoke) 2 g *
Organic Gum Acacia 1 g *
Organic Raw Maca Root (Low Starch 6:1 Concentrate) 950 mg *
Organic Spirulina 250 mg *
Organic Chlorella (Broken Cell Wall) 250 mg *
Organic Stevia Extract (Leaf) (Stevia rebaudiana) 200 mg *
Plant Multi-Enzyme Blend (Protease, Acid-Stable Protease, Amylase, Lipase, Cellulase, Lactase, Papain, Bromelain) 150 mg *

High ORAC Berry Blend of:
Blueberry (Vaccinium cyanococcus), Apple (Malus domestica), Strawberry (Fragaria ananassa), Blackberry (Rubus fruticosus), Cherry (Prunus rosaceae), Raspberry (Rubus stringosus), Cranberry (vaccinum macrocarpon) and Elderberry (Sambucus nigra)

100 mg *
Blend of 2 Probiotic Strains (Freeze-Dried) (Dairy Free) 10 mg *
Lactobacillus acidophilus 500 Million *
Bifidobacterium bifidum 500 Million *
*Daily Value Not Established

Other Ingredients: Natural Flavors, Xanthan Gum.

Contains no: sugar, salt, yeast, wheat, soy protein, milk, egg, shellfish or preservatives.

Vgetarian/Vegan Product.

About NOW Foods

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.


395 South Glen Ellyn Road
Bloomingdale, IL, 60108
Phone: 888-669-3663
http://www.nowfoods.com
Reviews
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Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.

Average Customer Rating: (5 out of 5)

Based on 3 rating(s)
3 of 3 (100%) of customers said they would recommend this product to a friend.
  • By Stacy ( Boston, MA)
    7/29/2010 9:54:37 AM

    I recommend this product!
    I love this product! I've ordered it about 6 times now. It mixes well in water and goes great in smoothies. A great source of protein, vitamins and minerals, too!
  • By VITO ( Coram, NY)
    12/16/2010 5:05:44 PM

    I recommend this product!
    The best tasting meal replacement I've tried... better tasting than Garden of Life "Beyond Organic RAW Meal Replacement" and MUCH better than Ultimate Life "The Ultimate Meal". I mix this with NOW "Certified Organic Acai Super Fruit Antioxidant Powder" and Xylitol for extra sweetness! You'll love it!
  • By George ( Alexandria, VA)
    11/2/2011 2:53:57 AM

    I recommend this product!
    Since August, I have been using this to help loose weight and combat my high cholesterol. I have lost ten pounds, probably fifteen by Thanksgiving. Also, within a week, I actually felt better taking it: more energy, less lethargy, waking up faster. I was actually able to cut back on my coffee intake while on this as well. I take this with the NOW brand L-Carnitine 3000mg liquid (5ml/day), and, 50mg DHEA/day. One bad thing, the flavor of the natural is about the same as chewing grass. So, the best thing to do is cut it with some citrus juice. Like, from a bottle for lemon or lime juice. That works the best.
*The products and the claims made about specific products on or through this site have not been evaluated by LuckyVitamin.com or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.

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