Seventh Generation 2x Liquid Laundry Detergent Blue Eucalyptus & Lavender - 32 oz. (946 mL)
7th Generation's new 2X Concentrate (two times the strength) Laundry Detergent is a unique combination of plant-based surfactants and enzymes to power out even the toughest stains. Effective in both high-efficiency and standard machines. Truly free and clear of fragrances, dyes and masking agents. Their natural, plant-derived laundry detergent powers out even the toughest stains using only ingredients that do not pose chronic health risks and are safe for the environment.
- 2X means Two Times the Strength, less packaging which saves energy
- Features and Benefits
- Non-toxic & biodegradable
- Free of phosphates & optical brighteners
- Safe for septic & greywater systems
- Not tested on animals
Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the closely held Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.
One of the country's first self-declared "socially responsible" companies, Seventh Generation is a business that operates according to a new and different set of principles and values that in many ways are a marked departure from those long considered "traditional." Its business practice is focused on offering people avenues to express their idealism, passion, and commitment to causes larger than themselves at every point along its supply chain—from suppliers and partners to shareholders, customers and its own staff.
The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.
Educating This and Future Generations
Seventh Generation is committed to helping consumers make informed choices. Seventh Generation provides information in several formats: on packaging, on this Web site, in 7Gen News (look in the upper right corner on any Seventh Generation web page to sign up) and in booklets and presentations by Jeffrey Hollender, company co-founder, as well as other members of our community.
A complete line of non-toxic household products
Seventh Generation brand-name products include: non-chlorine bleached, 100% recycled paper towels, bathroom and facial tissues, and napkins; non-toxic, phosphate-free cleaning, dish and laundry products; plastic trash bags made from recycled plastic; chlorine-free baby diapers, training pants, and baby wipes; and chlorine-free feminine care products, including organic cotton tampons.
Their donations program
They dedicate 10% of their profits to non-profit community, environmental, health, and responsible business organizations working for positive change.