Kashi - Good Friends High Fiber Cereal - 13 oz. (368 g)
Kashi Good Friends High Fiber Cereal contains a toasted trio of flakes, twigs & granola cereal. Cereal lovers like you first inspired Kashi to make Good Friends. Recently they asked people to share their stories about someone who inspired them. One of their favorite stories came from Naree, whose twin sister, Aree, has devoted herself to being a steward of the environment.
Aree and Naree grew up playing golf, where they learned how even the smallest things - like replacing other players' forgotten divots - can have an impact. Today, Aree is a professional golfer and is able to spread this message even further. She has teamed up with a charitable foundation that supports eco-friendly athletes. Through the foundation, Aree encourages other to do one good deed for the environment a day, like recycling a cereal box or reusing a plastic bag. Aree firmly believes that supporting responsible behaviors with today's youth will pay dividends tomorrow. She also extends her helping hand by hosting golf clinics for underprivileged kids. As Aree learned so many years ago alongside her sister on the golf course, even the smallest things add up.
From all the folks at Kashi, thank you Naree and Aree for sparking such positive change in you community.
About Good Friends
Shortly after Kashi began, they started to receive letters of appreciation that shared how their foods were making a positive difference. They were inspired to make Good Friends with your successes in mind - a cereal that helps you stay on your healthy path by offering the perfect balance of taste and nutrition.
Kashi baked up a tasty trio of toasty whole grain flakes, crispy bran twigs and crunchy granola with a touch of honey. Made from Kashi Seven Whole Grains & Sesame unique blend, Good Friends is naturally sweetened and free of artificial flavors and preservatives for pure nourishment.
Feel Good with Fiber
With just one serving Good Friends gives you 46% of your daily fiber needs, and as a part of a high fiber diet, helps fill you up and promotes digestive health. Fiber can also help support a healthy heart.
Make New Friends...
Looking for more Good Friends? Then Kashi Invites you to try their Good Friends Cinna-Raisin cereal in the purple box.
What Sustainability Means To Kashi
At Kashi, they dream of a world where everyone embraces natural health. They are passionate and committed to improving the health of people and the planet.
Health isn't a destination; it's a journey. Every little step they take creates a healthier path forward. Kashi believes that when you eat well, you feel well, and do well for yourselves, families, coworkers, communities, and the world. This philosophy builds on their deep roots in natural foods since 1984 and remains Kashi's daily guiding light.
Kashi is constantly evaluating and improving the environmental and social aspects of their ingredient sourcing, product production, packaging, and distribution. They strive to not only minimize their impacts across the value chain, but to create positive impacts and positive change with everything they do, creating a legacy of sustainability and health.
Simply put, Kashi strives to improve the health of people and planet every place they do business.
You have to start somewhere, and when it comes to sustainability, starting at home is a good bet. And that's how it started for Kashi. While they've always been passionate about natural health at Kashi, how this relates to the environment was always kind of “a given” but never fully articulated.
Kashi began to have hallway chats and shared musings over breakfast, and this led to making small changes in how they did things at the office. Kashi implemented a recycling program (which relieved employees from taking home recyclables). Kashi did away with plastic bags in the garbage cans, and set up a composter in their kitchen. Kashi swapped out hand soap and lotion for their favorite natural brands, brought in fair trade, organic coffee and stocked up on mugs and glassware. Bottled water service was replaced with reverse osmosis machines, and they switched their office product supplier to a greener alternative. One thing led to another and their little sparks of ingenuity began to add up. Because they love acronyms as well as double entendres, they named their efforts Project SpArK — Sustaining the Planet And Retaining Kashiness.
As the excitement built around these positive changes, Kashi realized how necessary it was to extend their viewpoint beyond the office. Kashi's products, their packaging, their programs…everything they did as a company should be considered. Only then did they realize how much they were already doing...
Kashi's Products and Packaging
Kashi designs their foods to not only be tasty, but to also provide the best all natural ingredients for good health. In doing so, they try to source their ingredients domestically whenever possible. No matter where their ingredients are grown, Kashi ensures that all of their suppliers meet stringent quality and food safety requirements.
All of the paperboard Kashi sources is made from 100% recycled sources, with a minimum of 35% post—consumer content, and is recyclable. Because they are constantly trying to make packaging improvements, their new Kashi U cereal is packaged in a carton that is printed with soy ink and contains 80% post—consumer content.
The Three R's have led Kashi to work internally on their products and collaborate with other like—minded companies on their journey to sustainability.
Clearly the best package is no package, but admittedly, packaging protects their foods. The next best thing is to reduce the amount of packaging used — something that they are conscious of with every new and existing product. Click here to see what they've done recently with several of their snacks.
Whenever a product can be put to use again before its disposal, it's a beautiful thing. That's why they entered a partnership with TerraCycle, an eco-friendly innovative company that specializes in “upcycling” repurposed packaging into unique products such as tote bags, notebooks, and much more.
How it works: Brigades across the country collect their used Kashi packaging from friends, family and coworkers and then send to TerraCycle. Terracycle repurposes cereal cartons, liners, and bar wrappers into cool upcycled products and also makes a monetary contribution to the charity of the Brigade's choice — they think it's a win-win proposition!
So far this year, Kashi brigades from all over the country have sent 202 lbs of used Kashi packaging to TerraCycle for upcycling.
Did you know the U.S. recycles only 32% of all trash? That's why Kashi think it's important to encourage people to recycle and reward those who do. This year they partnered with RecycleBank to make it happen.
Right now, for every specially marked Kashi Whole Wheat Biscuits cereal box you recycle, you can earn 15 RecycleBank Points!
How it works: As a member of the RecycleBank community, the more you recycle, the more RecycleBank Points you gain. Points are redeemable for valuable Kashi rewards that are exclusive to RecycleBank members.
So far this year, their partnership with RecycleBank has helped keep 251 tons of material out of the nation's landfills! Congratulations, RecycleBankers! Updated June 30 2009
They often get asked, how did Kashi get started? Kashi began with a healthy epiphany. Back in 1984, they discovered the goodness of whole grain nutrition and were so passionate about their newfound knowledge, they wanted to share it with others. After mixing grains and seeds for months, they chose the unique blend of Seven Whole Grains and Sesame for its supreme nutritional profile — a vegetarian source of protein and complex carbohydrates that's hearty, satisfying, and energizing.
After considering names such as “Gold'n Grains” and “Graino,” they decided on Kashi, a synthesis of “kashruth” or kosher/pure food and “Kushi,” the last name of the founders of American Macrobiotics. Later, they discovered that Kashi has international meanings: porridge in Russian, happy in Chinese, and energy in Japanese.