Tom's of Maine - Natural Toothpaste Whole Care With Fluoride Spearmint - 4.7 oz. (133 g)
Tom's of Maine Whole Care toothpaste helps maintain good oral health by delivering cavity prevention, tartar control, whitening, and clean, fresh flavor using only natural ingredients. Whole CareTM also delivers on our belief in the inherent worth of people and nature by using recycled packaging and giving back 10% of profits and 5% of paid employee time to communities.
- Refreshing natural flavor. Real flavor oils, not artificial sweeteners like saccharin, leave your mouth feeling clean and fresh.
- Fights cavities. Naturally sourced fluoride remineralizes soft spots on teeth before they turn into cavities.
- Controls tartar. Zinc citrate, a naturally occurring mineral, interferes with the calcification of plaque into tartar.
- Gentle whitening. Natural silica (derived from sand) improves cleaning and gently whitens without bleaching ingredients or harsh abrasives.
What Tom's Of Maine Is Made Of
You've always believed it's what's inside that counts. Tom's of Maine hopes you'll apply that same rule to their products. They strive to use naturally sourced, wholesome ingredients that just make you feel right when you choose them. They're proud of their ingredients and you deserve to be informed, so browse the listing below. Every ingredient in their products is posted along with their reason for using it and where it's sourced. That's goodness you can believe in!
Here are the things that Tom's of Maine does not put in their products:
- Animal ingredients: Tom's of Maine's support of non-animal-testing models also includes the belief that they don't need to use animal ingredients to create effective products. Just one example: glycerin, used in toothpastes and soaps, is often made from animal ingredients, but theirs is vegetable-based.
- Artificial colorants: Because Tom's does not add artificial colorants, the appearance of their products may vary from batch to batch.
- Artificial flavorings or scents: Tom's of Maine does not use any synthetic flavors, colorants, or scents. The customers that Tom's caters to prefer the fresh, natural taste and smell of herbs, fruits, and flowers (or no scent at all!).
- Artificial preservatives (EDTA, formaldehyde, parabens, etc.): Natural preservatives work as well or better than artificial alternatives. For example, they use rosemary to help guard freshness in their soaps.
Ethylene glycol:Ethylene glycol can be found in hair care products and facial/body washes as a fragrance ingredient, a solvent, and as an aid in controlling viscosity. Tom's of Maine uses water and ingredients derived from corn, coconut and palm kernel oils, and sea salt to control onsistency in Tom's body washes, and natural fragrances in all of Tom's products.
- Gluten: Aside from Tom's of Maine liquid hand soap and body wash, which contain wheat protein, all other Tom's of Maine products are gluten-free. They do not use alcohol, casein or caseinate, MSG, wheat, oats, barley, rye, malt, spelt, kamut, HPP, or HVP. None of their flavor oils are grain-distilled. Tom's does not use flour of any kind in their manufacturing process for conveyor belts or for any other purpose, and their containers are not dusted with flour before filling.
- Grapefruit seed extract: Studies have shown that natural preparations of this ingredient do not show antimicrobial activity; instead, it is commercial preparations that include synthetic antimicrobials or preservatives that show antimicrobial activity due to those artificial ingredients. Tom's instead uses hops for their natural antimicrobial action in their deodorants. (Armando, C., Maythe, S., Beatriz, N. P. Antioxidant activity of grapefruit seed extract on vegetable oils. Journal of the Science of Food and Agriculture 1997 Dec:77(4):463-467.)
- Parabens: Parabens are used as fragrance ingredients or as preservatives. Tom's of Maine relies instead on natural preservatives and ingredients.
- Peroxides: Tom's of Maine does not use bleach or peroxide in our whitening toothpastes; instead they use silica from sand to clean your teeth and create a whiter appearance.
- Phthalates: Phthalates are used to improve the performance of some personal care/cosmetic products (for example, to fix fragrance in a formula), but Tom's of Maine has always avoided this class of ingredient.
- Saccharin or other artificial sweeteners: Many conventional toothpastes contain artificial sweeteners; Tom's customers prefer a less-sweet natural flavor. Tom's of Maine uses natural sweeteners such as xylitol and rely on the naturally delicious tastes of fruits and herbs to flavor our toothpastes.
- Triclosan: Tom's of Maine relies on naturally sourced zinc.
What makes a product good? At Tom's, it includes how they make it:
- No animal testing or animal ingredients.
- No artificial colors, flavors, fragrance or preservatives.
- They share every ingredient, its purpose and its source.
- Sustainable practices are a priority in every aspect of their business.
- Tom's Of Maine strives to maximize recycled content and recyclability of their packaging.
- 5% (12 days) of employee time to to volunteering. 10% of profits to human and environmental goodness.
Why Tom's of Maine Does What They Do
Reason for Being
- To serve our customers' health needs with imaginative science from plants and minerals;
- To inspire all those we serve with a mission of responsibility and goodness;
- To empower others by sharing our knowledge, time, talents, and profits; and
- To help create a better world by exchanging our faith, experience, and hope.
In 1988, after 18 years in business, the Tom's of Maine community realized that they needed to formalize their values and beliefs into foundational documents to help guide the future growth and management of their company. Led by Tom and Kate Chappell, the cofounders, the community met and grappled with such thorny philosophical concepts as ethics, science, legality, emotion, and morality and how it all applied to running a sustainable business eventually emerging with Tom's of Maine's Reason for Being.
Tom's of Maine Statement of Beliefs
- Belief that both human beings and nature have inherent worth and deserve our respect.
- Belief in products that are safe, effective, and made of natural ingredients.
- Belief that the company and our products are unique and worthwhile, and that we can sustain these genuine qualities with an ongoing commitment to innovation and creativity.
- Belief that they have a responsibility to cultivate the best relationships possible with our coworkers, customers, owners, agents, suppliers and community.
- Belief that different people bring different gifts and perspectives to the team and that a strong team is founded on a variety of gifts.
- Belief in providing employees with a safe and fulfilling work environment and an opportunity to grow and learn.
- Belief that competence is an essential means of sustaining our values in a competitive marketplace.
- Belief the company can be financially successful while behaving in a socially responsible and environmentally sensitive manner.
- Belief that they have an individual and collective accountability to the Company's beliefs, mission, destiny, and performance goals.