In a Gatorade context, G represents the heart, hustle, and soul of athleticism – and will become a badge of pride for anyone who sweats, no matter where they’re active. The Gatorade name comes from The University of Florida football team, the “Gators”. Gatorade Thirst Quencher was invented at The University of Florida to assist their athletes in combating the dehydration that limited their performance-hence “Gator…ade.”Gatorade and GSSI continue to search for and study new and innovative ways to help athletes improve performance by facilitating proper hydration and nutrition. From the lab testing of athletes, to new flavor and delivery system development, to the publication and distribution of scientific research, the Gatorade Company and the GSSI perpetually strive to advance their collective mission of enabling athletes to always perform at their peak.
Gatorade G2 Low Calorie 02 Perform Natural Thirst Quencher Orange Pomegranate represents the heart, hustle, and soul of athleticism – and will become a badge of pride for anyone who sweats, no matter where they’re active. For over 40 years, Gatorade has proven again and again to keep athletes hydrated and performing at their best. Get the electrolytes you need to perform, but with only 20 calories per 8-oz serving. That's less than half the calories/energy in Original Gatorade. Part of G Series as 02 Perform, this low-calorie thirst quencher is designed to deliver hydration to athletes during lighter competition and exercise. Rehydrate and replenish with a unique balance of carbohydrates, sodium and potassium. Rehydrate, replenish and refuel with 02 Perform and maintain your high level of performance. By offering a scientifically proven blend of carbohydrates and key electrolytes, Gatorade Thirst Quencher is designed for use in the moment of activity to help athletes and active people hydrate, refuel and push through. G Series fuels your body before, during and after practice, training or competition. Be fueled to achieve your best every step of the way with this new line of products.
G Series What is the G Series? To help athletes get the most out of their bodies, scientists from Gatorade have created the G Series – a new line of products supported by the latest science and developed in collaboration with the world’s greatest athletes to provide fuel, fluid and nutrients before, during and after activity.
How does the G Series work? The G Series provides an innovative 1-2-3 approach to meeting athletes' hydration and nutrition needs before, during and after activity.
It starts with Gatorade Prime 01, which provides pre-workout or pre-game fuel in a convenient and functional 4-oz. pouch.
Gatorade Perform 02 is Gatorade Thirst Quencher and G2 – which during activity provides fuel for working muscles, fluid for hydration and electrolytes to help replace what athletes lose in sweat.
Athletes know it’s critical to promote muscle recovery to get ready for their next workout or competition, and Gatorade Recover 03 is the first protein recovery beverage with the consistency of a traditional sports drink and great taste people expect from Gatorade.
Gatorade Why did Gatorade remove vitamins from the sublines? They have now sharpened their focus on fueling athletic performance during workouts and competitions and have designed the G Series based on scientific grounding and athlete needs.
If Gatorade Thirst Quencher is for during activity is it OK to drink it before or after it? Yes. Athletes can still benefit from drinking Gatorade and G2 (Perform 02) before or after activity to maintain a healthy hydration level. The G Series puts Gatorade and G2 in the “during exercise” occasion because that’s the primary occasion athletes experience a performance benefit from the fluids, electrolytes and carbohydrates in those beverages.
Which sports drink should I use – Gatorade or low-calorie G2? Individual athletes have different needs during different workout occasions. Through Gatorade Thirst Quencher and low-calorie G2, Gatorade provides options to meet the needs of more athletes during more occasions. What’s important is that during training or competition, athletes need calories or carbohydrate energy to fuel working muscles. G2 offers the same advanced hydration benefits as Gatorade, but with less than half the carbohydrate energy (and calories) and is a great option for shorter duration or lower intensity workouts or for those athletes with high sweat rates consuming high volumes of fluid (greater than a liter (34 ounces) of fluid per hour).
SHINE ON I can no longer find Shine On (AM), was it discontinued? We’ve consolidated all the Gatorade Thirst Quencher subline names, including Shine On (AM), into the G Series as Gatorade Perform 02. The new packaging will have the traditional subline name -- AM -- to help consumers find their favorite flavors.
BE TOUGH I can no longer find Be Tough (X-Factor), was it discontinued? No, we’ve consolidated all the Gatorade Thirst Quencher subline names, including Be Tough (X-Factor), into the G Series as Gatorade Perform 02. The new packaging will have the traditional subline names -- X-Factor -- to help consumers find their favorite flavors.
BRING IT I can no longer find Bring It (Fierce), was it discontinued? No, we’ve consolidated all the Gatorade Thirst Quencher subline names, including Bring It (Fierce), into the G Series as Gatorade Perform 02. The new packaging will have the traditional subline names -- Fierce -- to help consumers find their favorite flavors.
NO EXCUSES I can no longer find No Excuses (Rain), was it discontinued? No, we’ve consolidated all the Gatorade Thirst Quencher subline names, including No Excuses (Rain), into the G Series as Gatorade Perform 02. The new packaging will have the traditional subline names -- Rain -- to help consumers find their favorite flavors.
G2 How is G2 different than Gatorade Thirst Quencher? G2 is a low-calorie sports drink designed to help athletes and active people stay hydrated. G2 has the same amount of electrolytes as Gatorade Thirst Quencher to help maintain electrolyte balance, encourage athletes to drink more and help them retain fluid in the body rather than losing it through urination – all important for better hydration, but with fewer calories.
Why did Gatorade develop G2? G2 was developed to help athletes and active people stay hydrated. Research suggests that 50 percent or more of athletes and active people may arrive at practices or games inadequately hydrated -- which can affect their performance. G2 is low in calories and helps keep you hydrated so you’re always ready to perform. Individual athletes have different needs during different workout occasions. Therefore, G2 was developed to offer the same advanced hydration benefits as Gatorade, but with less than half the carbohydrate energy (and calories). G2 is a great option for shorter duration or lower intensity workouts or for those athletes with high sweat rates consuming high volumes of fluid (greater than a liter (34 ounces) of fluid per hour).
How has G2 changed? We have removed the vitamins and have now sharpened our focus on fueling athletic performance during workouts and competitions and have designed the G Series based on scientific grounding and athlete needs.
If G2 is for during activity is it OK to drink it before or after it? Yes. Athletes can still benefit from drinking Gatorade and G2 (Gatorade Perform 02) before or after activity to maintain a healthy hydration level.
Which sports drink should I use – Gatorade or low-calorie G2? Individual athletes have different needs during different workout occasions. Through Gatorade Thirst Quencher and low-calorie G2, Gatorade provides options to meet the needs of more athletes during more occasions. What’s important is that during training or competition, athletes need calories or carbohydrate energy to fuel working muscles. G2 offers the same advanced hydration benefits as Gatorade, but with less than half the carbohydrate energy (and calories) and is a great option for shorter duration or lower intensity workouts or for those athletes with high sweat rates consuming high volumes of fluid (greater than a liter (34 ounces) of fluid per hour.
Why did G2 drop in calories from 25 to 20? We lowered the calories to be consistent with what athletes tell us they consider low calorie: anything 20 calories per serving or less.
Do you make a version of G2 with zero calories? No. G2 provides 20 calories per 8-oz. because athletes need some carbohydrate energy during training and competition to help fuel working muscles. A zero calorie beverage provides zero energy to working muscles and we don’t think it should be called a sports drink.
Usage Guidelines When should I drink Gatorade? You can drink Gatorade anytime you are thirsty. Gatorade is not just for serious athletes, but can benefit all of us who enjoy being physically active.
Why do people need electrolytes when they aren’t competing or working out? Athletes and active people sometimes do a poor job of rehydrating themselves. Electrolytes, particularly sodium, are critical for proper hydration, helping maintain electrolyte balance, and helping your body hold on to the fluid it needs.
Why is Gatorade better than water? Gatorade is specially formulated to give athletes what water cannot. Studies have shown that athletes who hydrate with Gatorade perform better than when they drank just water. The performance improvements included the ability to exercise longer before fatigue (1, 2), maintaining a faster sprint speed (3, 5) and exhibiting higher explosive power (4, 5 ) in the second half of a competition period.
The studies show what the inventors of Gatorade hypothesized over 40 years ago when faced with the task of determining why many Florida Gator players were both underperforming and succumbing to the effects of heat and heat related illnesses: when it comes to optimal field performance, water isn’t enough.
Why should I refrigerate Gatorade? Gatorade tastes best when refrigerated. Additionally, refrigeration is recommended to avoid spoilage. Under normal conditions, Gatorade will stay fresh about 3-5 days in a refrigerator if tightly capped and refrigerated within 24 hours of opening.
Do I need to shake Gatorade before consuming? Some flavors are naturally cloudy due to high flavor oil content. Cloud can be difficult to keep in solution over time and can occasionally settle on the bottom of the bottle or rise to the top. That is the reason for the Shake Well instructions on the label.
Should Gatorade be diluted 50:50 with water? No it should not. Diluting Gatorade reduces its effectiveness because doing so waters down the taste, reduces the amount of carbohydrate that can be delivered to active muscles, and dilutes the electrolytes necessary to promote rehydration. That is why care must be taken anytime Gatorade powder is mixed. Adding too much or too little water to the mix will adversely affect Gatorade effectiveness.
Why is Gatorade better than other sports drinks? More than forty years of scientific research has gone into Gatorade to assure its formula is optimal. Gatorade is the most thoroughly researched beverage in the world – nothing rehydrates, refuels or replenishes better.
How is Gatorade different from energy drinks? Gatorade is a thirst quencher, a fluid replacement beverage for use when people are hot and thirsty. Many energy drinks contain caffeine (to deliver a perceived vs. real energy “buzz”) and about three times as much carbohydrate as Gatorade, as well as other substances like ginseng, taurine, etc. As a result, these drinks slow fluid absorption and should not be used for those occasions when rapid replacement of fluid, carbohydrates and electrolytes is important.
Can people with diabetes drink Gatorade? Yes, diabetics can actually benefit from Gatorade. Physically active diabetics who require periodic intake of carbohydrate to prevent hypoglycemia from occurring during and following activity should consume carbs during exercise. Also, people with diabetes are prone to dehydration by way of their increased urine output, and Gatorade can help in that regard as well. People with diabetes should always consult a physician before making any change in dietary intake.
Is Gatorade kosher? They are still in the process of working with their rabbinical partners, the Orthodox Union and manufacturing facilities to convert our process to produce Kosher certified Gatorade Thirst Quencher and G2. They expect Kosher certified Gatorade Thirst Quencher and G2 to be available nationwide beginning summer 2010.
Kids and Gatorade Is Gatorade safe for infants and toddlers? While Gatorade should never be used as a substitute for milk, infants and toddlers can safely drink Gatorade once they are weaned off breast milk or formula and begin consuming food, fruit juices and other beverages. It is best to consult with your pediatrician prior to introducing new foods into your infant’s diet.
Why do some pediatricians recommend Gatorade? Pediatricians frequently recommend Gatorade to keep children adequately hydrated. Pediatricians know Gatorade helps put back fluids and electrolytes fast, no matter how the fluids are lost. One thing to keep in mind is that Gatorade is a sports drink and is not specifically formulated as an oral rehydration solution for persistent, severe diarrhea. Please consult with your pediatrician if persistent, severe diarrhea develops.
Gatorade Packaging, Shelf-Life and Storage How long can I keep a bottle of opened Gatorade to drink later? Once opened, Gatorade should be stored in the refrigerator and consumed within 3-5 days after opening.
What is the shelf life of an unopened Gatorade? For optimal flavor, the product should be consumed within 9 months or less.
Where is the date on the Gatorade bottle? What does it stand for? The date on the first line of the neck of the bottle indicates when Gatorade is at its optimal freshness and flavor. Gatorade can be safely consumed past that date if the seal is intact and the product has been stored in a clean, dry, cool environment.
Why aren’t tamper bands on all Gatorade packages? Gatorade plastic caps have bands that separate once the cap has been loosened. Tamper bands are used on caps that don’t have built in tamper evidency including 24-ounce sports cap.
What is the best temperature for storing Gatorade? How about powder? Liquid Gatorade will store best when kept at refrigerator temperature, about 40 degrees Fahrenheit. Powder should be kept in a cool (about 70 degrees Fahrenheit or less), dry place.
Are the plastic Gatorade bottles recyclable? Yes. Additionally, we’re constantly working to reduce the amount of material we use to make a bottle. In fact, a 20-oz. Gatorade Thirst Quencher bottle weighs 10 percent less than it did in 1998.
Science and Nutrition What does it mean that Gatorade is a 6% carbohydrate beverage? How is carbohydrate percentage calculated? Six percent is the concentration, and means six grams of carbohydrate per 100 mL of fluid (metric units). The label will list 14 g per eight ounce serving as the equivalent. Years of laboratory research has shown that a 6% carbohydrate solution provides an appealing taste profile when exercising, is rapidly emptied from the stomach and absorbed by the intestine, and delivers performance-enhancing energy to active muscles. Sports drinks with lower or higher concentrations than 6% carbohydrate are unlikely to deliver on all these key attributes.
When checking carbohydrate percentages, don’t be misled by the percent of carbohydrate listed on the Nutrition Facts panel. That is a statement the portion of carbohydrate contributed to a reference person’s total daily diet, not of the concentration of carbohydrate in the beverage.
You can calculate the carbohydrate percentage of any beverage simply by knowing the total carbohydrate content (identified on the Nutrition Facts panel of the label) and the serving size in milliliters (also listed on the label). Gatorade contains 14 grams of carbohydrate in every 240 ml (8-oz) serving. So, 14/240 x 100 = 5.8% carbohydrate (they round up to 6% just to make things easy to remember.)
What is the osmolality of Gatorade? In scientific terms, osmolality is a measure of the number of particles in a solution and can affect absorption properties. For example, water has a very low osmolality (close to zero) where cranberry juice cocktail has a very high osmolality because there is a lot of sugar molecules dissolved in it. The osmolality of Gatorade is slightly higher than that of our blood. That and the types of carbohydrate and electrolytes help assure rapid absorption. If beverage osmolality becomes too high (e.g. soft drinks and fruit juices), the rate of fluid absorption is slowed and can promote stomach upset during exercise.
Is there any scientific basis for the way Gatorade tastes? Yes, Gatorade is formulated to taste best during physical activity because it contains electrolytes and the right flavor profile to help drive the thirst mechanism. The right flavor profile is achieved by creating flavors that are light and not overpowering so that they can be consumed in large quantities with minimum sensory overload during physical activity. Gatorade also has carefully avoided the use of artificial preservatives that can cause a throat burning sensation during exercise.
What are the electrolytes in Gatorade? In Gatorade, the key electrolytes are the minerals sodium, potassium and chloride. When athletes sweat, they lose electrolytes such as sodium, potassium, and chloride that are essential to hydration and muscle function. Unlike water and other beverages that are not scientifically formulated, Gatorade is lab-tested to ensure it helps replenish the electrolytes lost in sweat and stimulates thirst so athletes will ingest an adequate amount of fluid and electrolytes to stay better well-hydrated compared to when using beverages without electrolytes, particularly sodium.
What is brominated vegetable oil (BVO)? What is its purpose? Does it add fat calories to the product? BVO is used in the production of some Gatorade flavorings to keep flavor oils evenly distributed in the water-based sports drink. It is used in very low levels and does not contribute any fat calories.
Why do you use artificial color? Can you make Gatorade without artificial colors? The colors of Gatorade not only look good but also help in flavor perception and enable you to tell different flavors apart. All colors and ingredients in Gatorade qualify for human consumption according to the requirements of the FDA, added at the lowest possible level to achieve the desired color.
Does Gatorade include High Fructose Corn Syrup? Why or Why not? Currently, G2 does not contain HFCS, and the remaining products from The Gatorade Company will soon be following suit. They are changing the source of carbohydrate in Gatorade Thirst Quencher in 2010 to a sucrose-dextrose blend, which still serves the important functional purpose of providing energy to fuel athletes’ working muscles during activity. What’s important to note is that from a scientific efficacy standpoint nothing will change, and their research shows the taste with the sucrose-dextrose blend is actually preferred by many athletes.
Does Gatorade contain caffeine? Why not? Currently, caffeine has no place in Gatorade products. There is no convincing scientific data that shows caffeine can consistently and safely enhance the performance of athletes in a wide variety of athletic situations. Caffeine is a stimulant and many sports health professionals have concerns about athletes over-consuming caffeine.
Does Gatorade contain Gluten? No, none of their Gatorade products contain wheat ingredients, which would be the source of wheat Gluten.
What is sucralose? Is it sucrose? Sucrose is a type of sugar. Sucralose is a no-calorie artificial sweetener. Like many no- and low-calorie sweeteners, sucralose contains a very small amount of common food ingredients, e.g., dextrose and/or maltodextrin, for volume. Because the amount of these ingredients is so small, it still has an insignificant calorie value per serving and meets FDA's standards for "no calorie" sweeteners.
The safety of sucralose is well documented in more than 100 scientific studies conducted over a 20-year period. In addition, sucralose has been reviewed by the U.S. Food and Drug Administration (FDA), as well as by international health authorities such as the World Health Organization, and found to be safe for use by all consumers.
Why doesn’t Gatorade contain fruit juice? Fruit juice contains fructose in concentrations that slow gastric emptying and may result in intestinal upset when athletes drink it during exercise. Fruit juice also varies considerably in composition from crop to crop. It becomes a challenging source of carbohydrate and other ingredients for product stability.
Born in the lab In early summer of 1965, a University of Florida assistant coach sat down with a team of university physicians and asked them to determine why so many of his players were being affected by heat and heat related illnesses.
The researchers — Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free and Dr. Alejandro de Quesada — soon discovered two key factors that were causing the Gator players to ‘wilt’: the fluids and electrolytes the players lost through sweat were not being replaced, and the large amounts of carbohydrates the players’ bodies used for energy were not being replenished.
The researchers then took their findings into the lab, and scientifically formulated a new, precisely balanced carbohydrate-electrolyte beverage that would adequately replace the key components lost by Gator players through sweating and exercise. They called their concoction ‘Gatorade’.
Proven on the field Soon after the researchers introduced their Gatorade formula to the team, the Gators began winning… outlasting a number of heavily favored opponents in the withering heat and finishing the season at 7–4.
The team’s success progressed even more during the 1966 season, with the Gators finishing at 9–2 and winning the Orange Bowl for the first time ever in the history of the school. Word about Gatorade began to spread outside of the state of Florida, and both the University of Richmond and Miami of Ohio, began ordering batches of Gatorade for their football teams. Orders from other college football programs across the country soon followed, as playing without Gatorade on your sidelines began to be likened to playing with just ten men on the field.
Today, Gatorade can be found on the sidelines of more than 70 Division I colleges as the official sports drink of their men’s and women’s intercollegiate sports.
From the Orange Bowl to the Super Bowl In the summer of 1969, Coach Ray Graves of the Florida Gators suggested to the Kansas City Chiefs that they use Gatorade to combat the staggering effects of a blistering Missouri sun during training camp. The Chiefs were so impressed with the “Gator coach’s aid” that they kept it on their sidelines throughout the entire season… which concluded with a stunning victory over the heavily favored Minnesota Vikings in Super Bowl IV.
In the years that followed, more and more NFL teams began placing Gatorade on the sidelines of their games and practices, and in 1983, Gatorade became the official sports drink of the NFL—a title it holds to this day.
Furthering the science of victory Two decades after Dr. Cade and his team worked diligently to develop the optimum hydration formula that would become Gatorade, the Gatorade Sports Science Institute was founded in Barrington, Illinois, to conduct scientific research in the areas of exercise science, hydration, and sport nutrition. Three years later, the lab would be expanded to provide advanced testing for athletes and new Gatorade products and flavors and develop education materials for sports health professionals around the world. Gatorade is now also the official sports drink of the NBA, AVP, and PGA, Major League Baseball, Major League Soccer, and numerous other elite and professional organizations and teams.
Hydration at 180 mph In 2001, after determining that professional race car drivers were not staying adequately hydrated throughout the course of their races, Gatorade and GSSI begin working with auto racing organizations to develop a hydration tool that could withstand 130-degree temperatures and keep drivers hydrated safely throughout the course of a race. The result of their research was the development of GIDS, the Gatorade In-Car Drinking System, which is now considered an essential piece of racing equipment.
Rising to new challenges After years of careful research by the staff at GSSI into the needs of athletes engaged in high-demand training and competition, Gatorade launched the Gatorade Performance Series, an elite line of sports nutrition products, in 2001. These products include Gatorade Energy Drink, Gatorade Energy Bar, and the Gatorade Nutrition Shake.
Four years later, after studying endurance athletes, GSSI developed the Gatorade Endurance Formula. Featuring a higher concentration of sodium—the key electrolyte found in Original Thirst Quencher—and four other electrolytes lost in sweat, Gatorade Endurance Formula is quickly becoming a mainstay on race courses the world over.
Today & tomorrow Gatorade and GSSI continue to search for and study new and innovative ways to help athletes improve performance by facilitating proper hydration and nutrition. From the lab testing of athletes, to new flavor and delivery system development, to the publication and distribution of scientific research, the Gatorade Company and the GSSI perpetually strive to advance their collective mission of enabling athletes to always perform at their peak.
In a Gatorade context, G represents the heart, hustle, and soul of athleticism – and will become a badge of pride for anyone who sweats, no matter where they’re active. The Gatorade name comes from The University of Florida football team, the “Gators”. Gatorade Thirst Quencher was invented at The University of Florida to assist their athletes in combating the dehydration that limited their performance-hence “Gator…ade.”Gatorade and GSSI continue to search for and study new and innovative ways to help athletes improve performance by facilitating proper hydration and nutrition. From the lab testing of athletes, to new flavor and delivery system development, to the publication and distribution of scientific research, the Gatorade Company and the GSSI perpetually strive to advance their collective mission of enabling athletes to always perform at their peak. P.O. Box 049003 Chicago,
60604 Phone: 1-800-884-2867 http://www.gatorade.com/default.aspx#home
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