Biotta - Celery Root Juice - 16.9 oz. (500 mL)
Biotta Celery Root Juice is a purifying juice made from freshly harvested celery root. With the flavor of celery, this juice is light, crisp and refreshing, with a hint of sweetness. Overeating and poor nutrition can place a great strain on the body, causing pH levels to become unbalanced. This disrupts the metabolism and allows harmful toxins to accumulate in the body. Recognized for its essential oils and high potassium content, celery root acts as a diuretic, helps neutralize pH balance and stimulates kidney function, ridding the body of toxins.
- 100% Juice
- 2 Servings of Vegetables in Each Bottle
- Non-GMO Verified, Vegan, Vegetarian, Organic, Eco Friendly, Free of Dairy, Gluten, Lactose, Nuts, Soy, & Wheat
All Biotta vegetable juices are fermented and contain lactic acid. It’s an organic process—all of their vegetable juices are 100% naturally fermented. Biotta juices are lacto fermented. There is no yeast involved. The fermentation creates natural lactic acid.
What is Lactic Acid?
Lactofermentation converts sugars and starches found in the vegetables into lactic acid, which is a natural preservative. In Biotta juices, lactic acid is produced as part of a naturally spontaneous fermentation process. Lactic acid preserves the juice and prevents bacterial deterioration. Fermentation has been used for thousands of years in such foods as sauerkraut, cheese, wine, sour grained porridge and breads. Lactic acid improves the microbiological stability and safety of Biotta juices.
In addition to preservation, lactic acid foods are of vital importance to the human body, especially for digestion and metabolism. Modern medicine is catching up with what our ancient forefathers knew: fermentation is good for you. Nourishedkitchen.com published an article on lactic acid fermentation which states: “Vegetables, fruits, legumes and grains subjected to lactic acid fermentation… see increases in both their macro- and micronutrient profiles.” Later in the same article it says: “Vegetables that have undergone lactic acid fermentation… often see an increase in the activity of vitamin C and vitamin A.”
Eat Better. Feel Better. The consumption of lactofermented vegetables has been studied for its potential health benefits. These studies have revealed significant benefits in the area of reestablishment and maintenance of intestinal health, increased immune function, digestion aid, constipation relief and decreased allergies and infections.
How Biotta Juices Retain Their Vitamins
Biotta’s unique pasteurization and manufacturing process is important in retaining their 100% organic juices’ high nutritional value and fresh taste. It is the key to the high quality and long shelf life of every Biotta juice.
Once they have picked their fruits and vegetables at the peak of ripeness to ensure the highest quality, they employ their proprietary production method. The process excludes oxygen as much as possible, hindering oxidation and the resulting loss of vitamins. Next, they decant the juice from the fruits and vegetables. Instead of pressing the juice, which can damage the nutrients, Biotta uses a process of centrifugation to separate the juice from the mash. This basic principle applies throughout the process: the fewer the processing steps and the lower the temperature, the higher the nutritional value of the juice.
With pasteurization, the longer the process and the higher the temperatures, the greater the damage to the juice and its vitamins. Cooking and processing foods at high temperatures destroys nutrients by altering their shape and chemical composition. Because of that, Biotta juices are pasteurized at an average temperature of 185 degrees Fahrenheit, whereas many competitive juices are sterilized at over 250 degrees. Biotta heats the juice quickly and immediately cools it down, using as few stages as possible.
They also use a natural process of lactic acid fermentation, such as is used in the making of sauerkraut and yogurt. Biotta applies the same principle in the production of their all-natural vegetable juices. Enzymes (complex proteins) are deactivated through this preservation process. This maintains the premium quality of the juices while in storage. 100% non-gas-permeable glass packaging is used. Glass provides the best product protection and no undesired external elements (oxygen) can permeate the product, resulting in the best vitamin retention. UV-rays (light influence) can break down vitamins, which is why Biotta products are packaged in closed cartons for storage and transportation.
Why are there variations in color, flavor and aroma in Biotta products?
Depending on the weather, the natural sugar content, the acidity, the color and the flavor of fruits and vegetables can vary. Similar to wine, the climatic variations from year to year result in sensory variations which make up the distinctions in vintages. Biotta tries to avoid greater variations as much as possible by controlling the types of fruits and vegetables chosen and through the blending of different batches. Biotta does not use concentrates, the dilution of which can provide a standardized product. Their products are absolutely natural and uncompromised. No adjustments in aroma, flavor or color are made.
Why do Biotta berry juices contain sugar?
Berry juices such as bilberry and elderberry are naturally very strong and sour tasting. Sugar is added for drinking pleasure. The flavor is enhanced with appropriate tea blends and/or the addition of unrefined sugar or agave juice to neutralize acids.
Why do Biotta juices contain sediment?
Sediment contains many beneficial properties, such as phytonutrients. For this reason, Biotta juices are not enhanced or clarified (sediment filtering) whenever possible. In order to retain the highest possible quantity of vital nutrients, sediment is an essential part of the product. The sediment supports and enhances the characteristics of the juices. Sediment is a sign of juice in its natural state and Biotta recommends shaking the bottle vigorously before consuming. In order to remove the sediment, chemical-physical methods are necessary, which are not in accordance with the Biotta philosophy.
What is the shelf life of Biotta juices?
Biotta juices have a two-year shelf life. That means that, from the date of production to the date the product expires, Biotta juices can sit on your shelf. At any point in that time period, you can open a bottle of our organic vegetable or fruit juice and experience fresh-from-the-field flavor and nutritional value.
Why is such a long shelf life necessary?
1. Fruits and vegetables are only harvested once a year, so that necessitates a minimum shelf life of one year.
2. Due to worldwide transportation and distribution, Biotta has to ensure enough time for supplies to reach their markets.
3. Most importantly, they want to ensure that you receive the freshest, best tasting juice available.
How does Biotta achieve a two-year shelf life?
Biotta’s two-year shelf life is made possible by their innovative production, packaging and distribution methods. Also, Biotta fruit and vegetable juices are acidic; acidic juices have a naturally longer shelf life without compromising quality.
Pasteurization. Biotta's gentle pasteurization method heats the juice quickly and at a low temperature, and then cools it down immediately, allowing for greater retention of nutrients. The longer the pasteurization process and the higher the temperatures, the greater the damage to the juice and the vitamins it contains. Because of that, their juices are pasteurized at an average temperature of 185 degrees Fahrenheit, whereas many competitive juices are sterilized at over 250 degrees.
Packaging. They package their juices in non-gas-permeable glass packaging; glass provides the best protection for our juices and does not allow external elements to permeate the bottle. The bottles are then placed in cartons and protected from light and dust.
What happens once the bottle is opened?
Biotta recommends their healthy juices be refrigerated before enjoying. Once opened, Biotta juices can be stored in the refrigerator and enjoyed for seven days.
Why does Biotta use glass bottles?
Glass provides the best product protection. Combined with Biotta’s own safety seal (aluminum tamper evident caps), glass bottles ensure non-gas-permeability. This means external, undesired elements (such as oxygen) cannot get into the product, and nothing is able to escape from the bottle (flavor). This allows for full retention of flavor, content and aroma. Juices bottled in glass have the longest shelf-life and the consumer is able to see the contents of the bottle. With glass bottling, there is no migration of packaging materials into the product, as can happen with PET, carton or aluminum, having negative effects on product quality.
Glass is completely tasteless. According to a study by the Karmasin Institute for Motivational Research in Vienna, Austria, 72% of consumers find glass ideal packaging for organic products. They find glass to be hygienic, appetizing, recyclable, tasteless and practical. As far as enjoyment/refreshment, according to a study by the G.R.P. Institute for Rational Psychology in Stuttgart, Germany, packaging has a major influence on the enjoyment of a beverage. The test showed that juice in glass received the best ratings, and juice in PET and cartons ranked much lower. Women, primarily, were found to rank juice in glass bottles much higher in areas of flavor, enjoyment and superiority.
Natural or Organic – What is the Difference?
Many food labels say “Natural” or “Organic.” The questions are “Is there a difference?’ and ‘What do each of those really mean?’ The answers are quite clear. Generally speaking, natural foods are foods that do not contain any additives, such as preservatives or artificial coloring. Organic foods are made according to certain production standards. The use of conventional non-organic pesticides, insecticides and herbicides is greatly restricted and avoided.
What is organic food? Organic food is produced by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations. Organic meat, poultry, eggs, and dairy products come from animals that are given no antibiotics or growth hormones. Organic food is produced without using most conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge; bioengineering; or ionizing radiation. Before a product can be labeled ‘organic,’ a Government-approved certifier inspects the farm where the food is grown to make sure the farmer is following all the rules necessary to meet organic standards.
Organic farming uses natural fertilizers, green manures, and crop rotation to minimize insects and diseases and maximize the soil health. It reduces external influences that could compromise the purity of the harvest and eliminates synthetic pesticides, hormones and antibiotics. It places a strong focus on renewable resources and protecting the environment.
Biotta juices are proud to bear the certification of four European Organic agencies. Grown on more than 1,700 acres of chemical-, fertilizer- and toxic-free land, our fruits and vegetables are vine-ripened and are processed in a strict, quality controlled manufacturing environment.
Founded in Switzerland in 1931 by Dr. Hugo Brandenberger, the organic beverage company, Biotta, has remained dedicated to their original goal of producing top-quality juice from fruits and vegetables just as nature intended–fresh from the field into the bottle. Biotta produced and launched their first line of juices in 1957. Over the years, Biotta has farmed more than 1,700 acres of chemical, fertilizer, and toxic-free land — a very rare find among today’s farmland. Along with three generations of family farmers, Biotta has established reliable and scientific organic growing techniques, which leads to a uniquely designed production process, protecting the natural wholesomeness and taste of all ingredients. Biotta juices use only natural and physical processing methods as opposed to commonly used chemical methods. Nothing artificial is added during the manufacturing process. Production routines at Biotta have a direct impact on the quality of the juices: the fewer processing steps the higher the nutritional value.
All Biotta organic juices are made from naturally grown fruits and vegetables. The quality of Biotta’s produce is the foundation of the nutritional value of their juices. All fruits and vegetables are vine/field-ripened and are selected using the highest quality standards in relation to flavor and content. After thorough washing and inspection of the raw materials, the selected fruits and vegetables are placed in a closed manufacturing process. The next time oxygen and the product will meet is when the consumer opens the bottle. This process is one of three key steps that result in Biotta’s quality.
The second key to Biotta’s quality is juicing. Instead of pressing the fruit or vegetable, where it may lose some nutritional value due to the rough process, Biotta pulls the juice out of the fruits and vegetables through a gentle process called decanter technology. Decanting is a short process of centrifugation (separating the juice from the mash) which takes only a couple of minutes, allowing maximum nutrition to be maintained in all of Biotta’s juices.
The third and final key to Biotta’s quality is the pasteurization. Biotta juices are pasteurized at a very low temperature, whereas many competitive juices are sterilized at a very high temperature. The low heat levels of the pasteurization process permit Biotta’s juices to retain the high nutritional value, fresh taste and two-year shelf life. Biotta not only believes in producing high quality, functional organic juices, but also places great value on being environmentally conscious: Biotta sells the unusable by-products from the processed fruits and vegetables to farmers for use as organic animal pomace, ensuring that every element of the crop is put to good use; Biotta uses only glass bottles providing the best product protection and allowing for full retention of flavor, content and nutrients as well as recyclability; Biotta’s labels are printed on FSC-certified paper in an effort to meet the social, economic and ecological needs of present and future generations.
Established in business for over 50 years, exporting to more than 40 countries, and holding the distinction of one of the top selling functional juices in Europe validates the quality and widely accepted taste of Biotta juices. Biotta juices are pure juices naturally rich with vitamins and minerals for your health and wellness.
In 1951, Biotta committed itself to organic farming — harvesting its fruits and vegetables from healthy, living soil and organic production, both according to European Organic Standards — many years before the enthusiasm for organic food really took hold. At Biotta, top quality means organic products grown and left as nature intended. First-class raw products and painstakingly careful processing are the key to the natural flavor of Biotta juices, which are all rich with natural minerals and vitamins, to promote good health. Biotta guarantees that no artificial additives are used. Biotta juices are 100% pure, natural original juices that are not made from concentrate or diluted with water.
Innovation & Quality
Biotta places equal importance on developing new products as they do improving their existing juices. Each production batch is monitored and checked throughout the entire processing operation in order to detect any deviations in quality at the earliest possible stage. To ensure that all these very important quality measures run smoothly, Biotta also operates a comprehensive Quality Control system which covers the entire production process.
The development of organic farming has been decisively shaped by two men. Dr. Rudolf Steiner, the founder of Anthroposophy, laid the foundations of what was then known as organic-dynamic farming back in the 1920s. In addition to soil management techniques, farming according to anthroposophical guidelines also takes into account the influence of the moon and stars. In the 1940s, Dr. Hans Müller developed the organic-biological farming method. This method is now widely used throughout the world, and is also followed by Biotta.
These two pioneers regarded the earth not as a necessary evil, as agricultural chemists thought of it back then, but much more as an essential biological stage which one cannot bypass with impunity. Each cm³ of living soil is home to billions of micro-organisms (bacteria, enzymes and fungi). Hence a handful of earth contains more living things than there are people on Earth; these living things play a very important role in preparing plant food. The healthier and more varied the micro-organisms, the healthier and more resistant will be the plants that, in turn, give us the means to defeat diseases and pests ourselves.
Recycling & Repurposing
Biotta not only believes in producing high quality, functional juices, but also places great value on being environmentally conscious. They do so by:
- Selling the unusable by-products from the processed fruits and vegetables to farmers for use as organic animal pomace, ensuring that every element of the crop is put to good use.
- Using only glass bottles, providing the best product protection and allowing for full retention of flavor, content and nutrients as well as recyclability.
- Printing labels on FSC-certified paper in an effort to meet the social, economic and ecological needs of present and future generations.
- Printing marketing materials on recycled paper.