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NOW Foods
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About NOW Foods

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.

Contact NOW Foods

395 South Glen Ellyn Road
Bloomingdale, IL, 60108
http://www.nowfoods.com
888-669-3663

NOW Foods - Lecithin Granules - 2 lbs.

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Item Code: 50195UPC Code: 733739022547
Description Suggested Use Ingredients Reviews Manufacturer Info Show All
Print ItemBookmark Item
NOW Foods Lecithin Granules -2 lbs.

NOW Lecithin Granules are derived entirely from soybeans. Now Foods Lecithin is a naturally occurring compound found in all cells in nature, plant and animal. Now Foods Lecithin plays a major role in almost all biological processes - including nerve transmission, breathing and energy production. The word Lecithin is taken from the Greek Lekithos, which means "egg yolk". A fitting name for this essential nutrient, for the egg is considered a symbol of life, strength and fertility. Lecithin is important for all of these biolgoical functions and more. Our brain is approximately 30% Lecithin. The insulating myelin sheaths that protect the brain, spine and thousands of miles of nerves in your body are almost two-thirds Lecithin. Even the heart has a high concentration of Lecithin. Lecithin is composed of many different components, including Choline, Inositol, Linoleic Acid, Phosphatidylserine, beneficial fatty acids and triglycerides. These valuable constituents of Lecithin are vital for the proper functioning of many metabolic processes.
  • Nervous System Support
  • Supports Brain & Nerve Function
  • Integral for Energy Production
  • Vegetarian Product
In today’s high-tech rapidly changing nutrition marketplace we are constantly inundated by new products, irresistible fads, and nutrients that are impossible to pronounce. A nutrient we tried yesterday has already been forgotten today so as to make room for the promise of something new tomorrow. Hopefully we can resist the temptation to forget some of the nutritional giants that have served as foundations to our health and even our industry. Lecithin is just one such nutritional powerhouse.

Lecithin is composed of a group of phosphorus containing fats or phospholipids the most important being phosphatidylcholine, phosphatidylinositol, and phosphatidylethanolamine. Lecithin can be found in a variety of foods including egg yolks, milk, meats, fish, and legumes. Since our intake of some of these foods has been reduced due to cholesterol and fat concerns we have concomitantly reduced our intake of this important nutrient. Every living cell contains these phospholipids and the functioning of our nervous system is particularly compromised if we are inadequate in lecithin’s key ingredients. Deficiencies are linked to a variety of neurological disorders. Phosphatidylcholine builds nerve cells and substances they communicate with and has been studied for memory. As a lipotropic choline is critical in fat and cholesterol metabolism particularly via the liver. The heart muscle has one of the highest concentrations of any muscle. For these reasons one often sees lecithin included in weightloss, cardiovascular, and liver support formulas.

NOW recognizes the importance of lecithin and carries one of the largest selections of lecithin products on the market today. Commercially lecithin is derived from soybeans. Concerns over Genetically Modified Organisms such as found in most soy beans has prompted NOW to introduce a non-GMO lecithin, one of the first of its kind. NOW has a strict specification on heavy metal and microbial content. The extraction process also necessitates careful monitoring of solvent residues, rancidity via peroxide values, moisture content and other impurities, and phospholipid content. Our granular lecithin is 97 - 98% phospholipids compared to the 95% seen in other brands and with a taste that many people prefer over others. This is often a tell tale sign for purity. Rest assured that NOW will continue to work to meet or exceed our already high standards.

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufac:" ":in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments
  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.
NOW Science
NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW’s GMP certification covers standard operating procedures, employee training, product specifications:" ":ccording to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company’s in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods’ in-house rapid analysis microbiological lab.
Suggested Use
As a dietary supplement, take 2 tablespoons daily, preferably with meals. Mix in juice or shakes, or sprinkle on food.

Warnings

Please discard the inedible freshness packet enclosed.
Ingredients

NOW Foods - Lecithin Granules - 2 lbs.

Supplement Facts
Serving Size: 1 Tablespoons (10 g)
Servings Per Container: 90
Amount Per Serving %DV
Calories 70
Calories from Fat 50
Total Fat 5.5 g 8 %
Saturated Fat 1 g 5 %
Trans Fat 0 g *
Polyunsaturated Fat 3.5 g *
Total Carbohydrates 1 g <1 %
Phosphorus 300 mg 30 %
Potassium 160 mg 5 %

Soy Lecithin

10 g *
*Daily Value Not Established.
Typical Profile of naturally occurring phospholipids (per serving):   
Phosphatidyl Choline    2.3 g (2,300 mg)**
Phosphatidyl Inositol    1.4 g (1,400 mg)**

Other Ingredients:
None.

Contains no: Sugar, salt, starch, yeast, wheat, gluten, corn, milk, egg, shellfish or preservatives.

Vegetarian/Vegan Product.

**Contains 2.3 g (2,300 mg) of Phosphatidylcholine and 1.4 g (1,400 mg) of Phosphatidylinositol per serving.

About NOW Foods

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.


395 South Glen Ellyn Road
Bloomingdale, IL, 60108
Phone: 888-669-3663
http://www.nowfoods.com
Reviews
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Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.

Average Customer Rating: (5 out of 5)

Based on 6 rating(s)
6 of 6 (100%) of customers said they would recommend this product to a friend.
  • By Vern ( Live Oak, FL)
    6/12/2011 4:04:29 PM

    I recommend this product!
    Always use excellent Would like for total to be less for free shipping. We would buy more often
  • By George ( Feura Bush, NY)
    6/12/2011 6:34:22 PM

    I recommend this product!
    Good Product, Good price, good service
  • By Jennifer ( Albuquerque, NM)
    6/30/2011 8:49:49 PM

    I recommend this product!
    The best deal I can find on lecithin granules ANYwhere. I mix it in with my dogs' food to make sure they're getting the best nutrition possible.
  • By Ellen ( Elkhart Lake, WI)
    4/27/2012 9:26:17 AM

    I recommend this product!
    Super easy way to take my lecithin (in my morning smoothie with all the other stuff - cod liver oil, cacao, blueberries, Vit C...), which my brain really appreciates!
  • By MICHAEL ( Newport Beach, CA)
    6/14/2012 8:03:43 PM

    I recommend this product!
    Love this stuff. Blends well with smoothies, sprinkle on cereal or eat it straight with a spoon - it is decently tastey. I will order this again.
  • By Geraldine ( Ringwood, NJ)
    6/15/2012 4:18:04 PM

    I recommend this product!
    Lecithin was recommended to me by my son's doctor for heart and nerve support. We now buy the 2 pound container because my whole family is using it in smoothies, sprinkled on food and many other uses. It definitely improved my family's health. TThe price is right too.
*The products and the claims made about specific products on or through this site have not been evaluated by LuckyVitamin.com or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.

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