Active Naturals Living Color Shampoo Color Preserving For Medium-Thick Hair by Aveeno
Aveeno Active Naturals Living Color - Color Preserving Shampoo For Medium-Thick Hair - 10.5 oz. (311 ml)
Aveeno Active Naturals Living Color Color Preserving Shampoo for Medium-Thick Hair locks in color and boosts vibrancy. Aveeno Active Naturals Living Color Color Preserving Shampoo for Medium-Thick Hair is designed for the unique needs of color-treated, medium-thick hair. Aveeno Active Naturals Living Color Color Preserving Shampoo for Medium-Thick Hair is a rich-lathering shampoo that breathes new life into your color by revealing vibrant shine with each wash, while perfectly balanced cleansers carefully lift away impurities to enhance color clarity. Aveeno's Active Naturals formula features the power of color-fortifying lupine botanicals, scientifically shown to smooth the cuticle, helping to lock in color for long-lasting, healthy brilliance for vibrant color that comes to life wash after wash.
- Scientifically formulated to protect your hair to extend the life of your color.
- Perfectly balanced cleansers carefully lift away impurities to enhance color clarity.
Aveeno Hair Care Products
Aveeno harnesses the power of Active Naturals in two revolutionary Hair Care Collections. For color-treated hair, Aveeno's Living Color Collection with Active Naturals Lupine Botanicals keeps color vibrant for up to 40 washes. And for damaged hair, Aveeno's Nourish+ Collection with Active Naturals Wheat Complex brings hair to life in just three washes.
Developed by Aveeno's expert team of scientists and a leading stylist, Aveeno's Active Naturals formula harnesses the power of nature and science for beautiful, long-lasting color brilliance - guaranteed.
What are Aveeno Active Naturals?
Simply put, Active Naturals are ingredients derived from nature and uniquely formulated by Aveeno to optimize skin's health and beauty. Aveeno has unlocked the true potential of nature's skin-enhancing secrets, like soy and oatmeal, with patented processes that retain their full strength and purity. Gentle, effective, clinically proven Aveeno. Recommended by dermatologists for 60 years.
Aveeno is the leader in Active Naturals technology today, including oatmeal and soy, and will continue to develop innovative technologies around natural ingredients well into the future.
Apply to wet hair and lather with a gentle massaging motion. Rinse thoroughly and follow with Aveeno Living Color Conditioner for Medium-Thick Hair.
Water, Ammonium Lauryl Sulfate, Dimethicone, Cocamidopropyl Betaine, Sodium Cumenesulfonate, Acrylates Copolymer, Fragrance, Phenoxyethanol, Cetyl Alcohol, Caprylyl Glycol, Citric Acid, Sodium Hydroxide, Glycol Distearate, Hydrolyzed Lupine Seed Extract, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Methylisothiazolinone, Mica, Titanium Dioxide
This product contains lupine (legume) proteins.
The unique story of AVEENO® began back in 1945, with Albert and Sidney Musher and the introduction of Soothing Bath Treatment. The Musher brothers were driven by a profound curiosity about how things work and how substances interact and a belief that centuries-old remedies hold the promise for human wellness. In conjunction with the Mayo Clinic, the Musher brothers’ experimentation with raw cereals led to the discovery of a natural bath additive containing 100% colloidal oatmeal (“colloidal” means milled to an ultra-fine powder), known for its natural ability to hold in moisture and relieve dry, irritated skin. And so was the birth of Soothing Bath Treatment and the AVEENO® brand. In fact, the Mayo Clinic was the Brand’s first customer.
Throughout the years, AVEENO® has continued this story of discovery and passion for unlocking the power of nature through scientific advances to benefit humankind. AVEENO®, the leader in ACTIVE NATURALS®, continues to develop breakthrough product formulations with new and existing natural ingredients, many that are clinically proven to deliver real skin care benefits leaving you with healthier-looking, beautiful skin. No wonder AVEENO® has been endorsed and recommended by dermatologists and pediatricians for over 60 years and is the brand trusted most by dermatologists for the efficacy and safety of its natural ingredients.
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Good for color treated hair. Seems to prolong my color. Wish it was more natural.