• Ingredients

Aveeno - Active Naturals Living Color Shampoo Color Preserving For Medium-Thick Hair - 10.5 oz.

Locks in Color and Boosts Vibrancy

By Aveeno
Item #: 110698
We're sorry, we no longer carry this item.

Don't fret

Check out these suggested similar and related items below. Happy shopping!

Aveeno - Active Naturals Living Color Shampoo Color Preserving For Medium-Thick Hair - 10.5 oz.

  • Code#:110698
  • Manufacturer:Aveeno
  • Size/Form:10.50  oz.
  • Packaged Ship Weight:0.80

Aveeno Active Naturals Living Color - Color Preserving Shampoo For Medium-Thick Hair - 10.5 oz. (311 ml)

Aveeno Active Naturals Living Color Color Preserving Shampoo for Medium-Thick Hair locks in color and boosts vibrancy. Aveeno Active Naturals Living Color Color Preserving Shampoo for Medium-Thick Hair is designed for the unique needs of color-treated, medium-thick hair. Aveeno Active Naturals Living Color Color Preserving Shampoo for Medium-Thick Hair is a rich-lathering shampoo that breathes new life into your color by revealing vibrant shine with each wash, while perfectly balanced cleansers carefully lift away impurities to enhance color clarity. Aveeno's Active Naturals formula features the power of color-fortifying lupine botanicals, scientifically shown to smooth the cuticle, helping to lock in color for long-lasting, healthy brilliance for vibrant color that comes to life wash after wash.

  • Scientifically formulated to protect your hair to extend the life of your color.
  • Perfectly balanced cleansers carefully lift away impurities to enhance color clarity.

Aveeno Hair Care Products
Aveeno harnesses the power of Active Naturals in two revolutionary Hair Care Collections. For color-treated hair, Aveeno's Living Color Collection with Active Naturals Lupine Botanicals keeps color vibrant for up to 40 washes. And for damaged hair, Aveeno's Nourish+ Collection with Active Naturals Wheat Complex brings hair to life in just three washes.

Developed by Aveeno's expert team of scientists and a leading stylist, Aveeno's Active Naturals formula harnesses the power of nature and science for beautiful, long-lasting color brilliance - guaranteed.

What are Aveeno Active Naturals?
Simply put, Active Naturals are ingredients derived from nature and uniquely formulated by Aveeno to optimize skin's health and beauty. Aveeno has unlocked the true potential of nature's skin-enhancing secrets, like soy and oatmeal, with patented processes that retain their full strength and purity. Gentle, effective, clinically proven Aveeno. Recommended by dermatologists for 60 years.

Aveeno is the leader in Active Naturals technology today, including oatmeal and soy, and will continue to develop innovative technologies around natural ingredients well into the future.

Suggested Use

Back to top of page

Apply to wet hair and lather with a gentle massaging motion. Rinse thoroughly and follow with Aveeno Living Color Conditioner for Medium-Thick Hair.

Water, Ammonium Lauryl Sulfate, Dimethicone, Cocamidopropyl Betaine, Sodium Cumenesulfonate, Acrylates Copolymer, Fragrance, Phenoxyethanol, Cetyl Alcohol, Caprylyl Glycol, Citric Acid, Sodium Hydroxide, Glycol Distearate, Hydrolyzed Lupine Seed Extract, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Methylisothiazolinone, Mica, Titanium Dioxide

This product contains lupine (legume) proteins.

Average Rating

1 rating(s)4 out of 5 clovers
  • 5 clovers
  • 4 clovers
  • 3 clovers
  • 2 clovers
  • 1 clover


100%1 out of 1 reviewers would recommend this product to a friend.
Bought this product? write a review

By Sue (Garland , TX )

Good for color treated hair. Seems to prolong my color. Wish it was more natural.

Was this review helpful?YesNoThank you for your response.

Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.

Manufacturer Info

Back to top of page

Skillman, NJ,
Phone: 1-877-298-2525 Visit website

About Aveeno

The unique story of AVEENO® began back in 1945, with Albert and Sidney Musher and the introduction of Soothing Bath Treatment. The Musher brothers were driven by a profound curiosity about how things work and how substances interact and a belief that centuries-old remedies hold the promise for human wellness. In conjunction with the Mayo Clinic, the Musher brothers’ experimentation with raw cereals led to the discovery of a natural bath additive containing 100% colloidal oatmeal (“colloidal” means milled to an ultra-fine powder), known for its natural ability to hold in moisture and relieve dry, irritated skin. And so was the birth of Soothing Bath Treatment and the AVEENO® brand. In fact, the Mayo Clinic was the Brand’s first customer.

Throughout the years, AVEENO® has continued this story of discovery and passion for unlocking the power of nature through scientific advances to benefit humankind. AVEENO®, the leader in ACTIVE NATURALS®, continues to develop breakthrough product formulations with new and existing natural ingredients, many that are clinically proven to deliver real skin care benefits leaving you with healthier-looking, beautiful skin. No wonder AVEENO® has been endorsed and recommended by dermatologists and pediatricians for over 60 years and is the brand trusted most by dermatologists for the efficacy and safety of its natural ingredients.

*The products and the claims made about specific products on or through this site have not been evaluated by LuckyVitamin.com or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.