Brita Faucet Filtration System with Advanced Features Chrome/White Model FF-100

Brita Faucet Filtration System with Advanced Features saves space and is the ultimate in convenience.  Its long-lasting filter and easy access make this the perfect option for families, kitchens and cooking.  Attaches easily to your faucet in minutes, with no tools required.  Brita's multistage faucet filter reduces impurities and has an added layer to trap sediment, so all that's left behind is cleaner, great-tasting water.

Advanced Features:

• Convenient spray option gives you control over 3 flow options: filtered water, spray or stream
• Electronic Filter Life Indicator tells you when to change your filter
• No tools required
• Quick and easy filter replacement

Brita is the world #1 brand of household water filtration.  Their advanced technologies transform ordinary tap water into healthier, great-tasting drinking water.  Brita's multistage filter reduces harmful contaminants and has an added layer to trap sendiment, so all that left is behind is great-tasting, cleaner water.

Contaminant Reduction

• Great-tasting water makes it easier to get your daily dose
  When you drink water regularly, you feel better and more energized. So shouldn't the water you drink taste as good as it feels? That's where Brita comes in. It transforms tap water into healthier, great-tasting drinking water. And the better water tastes, the more you will drink. You don't have to be a connoisseur to taste the difference Brita makes:
  • Improves a cup of coffee, tea, ice cubes, frozen juices and powdered drinks
  • Great for preparing cooked foods and mixing infant formula
• What Brita filtration systems reduce from tap water
  The quality of U.S. and Canadian tap water is generally quite good. However, some municipalities introduce chlorine as a disinfectant and lead can leach out of household plumbing. Brita™ water filtration systems reduce several common impurities:
  • Pitchers and Dispensers: Reduce Chlorine (taste and odor), Copper, and Mercury — all of which may be found in tap water.
  • Faucet Filtration Systems: Reduce Lead, TTHM, VOCs, lindane (pesticide), 2,4-D, alachlor, atrazine (herbicide), Chlorine (taste and odor) and sediment
• It's an easy way to help your community and the world
  In spite of having easy access to clean water, the United States is a huge consumer of bottled water. In 2008, the U.S. used enough plastic water bottles to stretch around the earth more than 190 times. It takes 2,000 times more energy to produce a bottle of water than it does to produce tap water. 69% of bottled water containers end up in the trash and not in a recycling container.
• Brita makes it easier to reduce bottled water waste, save money and go green
  One Brita pitcher filter can effectively replace as many as 300 standard 16.9-ounce bottles. So you can get great-tasting water without so much waste. For about $10 each, you can purchase a 16-ounce or 32-ounce Nalgene bottle, saving you hundreds of dollars a year on bottled water. Plus, one bottle can last for years.

Transforming ordinary tap water into healthier, great-tasting water
A tall glass of water can help you feel better and stay healthier. At Brita, they believe it should taste good, too. That's why their filters are designed to reduce the common impurity Chlorine, found in tap water. Use Brita filtered water for cooking, coffee, tea, plants and even for your thirsty pets!

Better for your wallet — and for the environment
Over the course of a year, the average Brita pitcher filters 240 gallons of water — or about the same as 1800 standard 16.9-ounce plastic bottles. And one filter can replace 300 bottles of water and save over $600 a year. They believe that a few simple steps — like filtering your water and reducing plastic waste — can create a big impact when everyone does them together.

Raising awareness bottle by bottle
In 2007, Brita joined forces with Nalgene to create the FilterForGood program, which encourages consumers to reduce plastic waste by pledging to refill reusable bottles with filtered water. Along the way, they've picked up an amazing and diverse roster of partners such as The Sundance Film Festival, NBC's The Biggest Loser, and Surfrider. Since Brita started, consumers from around the world have pledged to save over 260 million plastic bottles — and counting.

Brita history
So how did an idea from a small town in Germany become an international success? It all started in 1966, when West German entrepreneur Heinz Hankammer set out to fulfill his vision of optimizing normal tap water. He began production under a pear tree in the family's garden, affectionately naming the company after his daughter, Brita. More than 45 years later, Brita is now considered a world market leader of home water filtration products.