Nordic Naturals Prenatal DHA 180 Softgels
Nordic Naturals Prenatal DHA, now with Vitamin D, is the official omega-3 of the American Pregnancy Association. Prenatal DHA supports DHA maintenance during pregnancy and lactation. A woman’s demand for DHA increases during pregnancy. DHA is essential for the proper development of infants and children, and offers mood and nerve support for mothers. Prenatal DHA is a convenient and effective way to ensure that mothers and their growing babies get enough of this vital nutrient every day. Surpassing all international standards for purity, freshness, and concentration, Nordic Naturals Prenatal DHA provides the benefits of omega-3 fats without the risk of toxicity. Ideal for pregnant and nursing mothers, these unflavored soft gels are half the size of standard soft gels, and are perfect for the most sensitive palate. Prenatal DHA provides the foundation for a healthy pregnancy.
- Supports healthy development of the brain, eyes, and nervous and immune systems
- Provides 450 mg of DHA, exceeding the minimum recommendations (300 mg) of daily DHA intake
The History of Arctic Cod Fishing and Nordic Naturals Unique Processing Technique
Join Nordic Naturals on a tour through the 10,000-year-old tradition of Norwegian Arctic cod fishing, through the evolution of cod liver oil production, all the way to the present day cutting-edge technologies used to produce Nordic Naturals' authentic Gold Standard Arctic Cod Liver Oil. Get a glimpse of the fishing harbor in Lofoten, Norway, follow a small fishing boat and crew on their daily trip to supply the Arctic cod livers for Nordic Naturals, and learn more about the extraction, manufacturing, and encapsulation processes inside their factory in Arctic Norway.
What are essential fatty acids (EFAs), & Why do we need to take Omega-3 EFAs?
Essential fatty acids (EFAs) are polyunsaturated fats that our bodies need but cannot produce. Therefore, they must be consumed through food or supplements. There are two families of EFAs: omega-3 and omega-6, which need to be consumed in a balanced ratio. The body must receive a balanced supply of omega-3 and omega-6 EFAs to ensure proper eicosanoids production. Eicosanoids are hormone-like compounds that affect virtually every system in the body-they regulate pain and inflammation, help maintain proper blood pressure and cholesterol levels, and promote fluid nerve transmission. The problem is that, in our modern industrialized food system, omega-3s have become largely absent from the food chain while omega-6s have become overabundant. Even the healthiest diets contain too many omega-6s and not enough omega-3s. Decades of scientific evidence indicates that this EFA imbalance can contribute to chronic inflammation and a variety of chronic health issues. The most beneficial omega-3s that we're missing are EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid). Purified fish oil is the best direct source of EPA and DHA.
What are the early signs of Omega-3 Deficiency?
- Poor memory
- Immune weakness
- Dry skin, eczema, or hair loss
- Heart problems
- Reproductive problems (men and women)
- Mood swings or depression
- Poor circulation
Can we get enough Omega-3s from the food we eat?
Fish is the primary food source of the omega-3s EPA and DHA, but Americans simply don't eat enough fish on a regular basis. Even those who eat fish several times a week aren't getting enough EPA and DHA because much of the fish consumed today is farm raised and lacks significant amounts of EPA and DHA. Also, many people are increasingly avoiding fish due to growing concerns about environmental toxins in fish (such as mercury, dioxins, PCBs, etc.). In addition, there are several factors that can lead to a reduced absorption of EFAs-age, poor diet, alcohol consumption, low levels of certain vitamins and minerals, some prescription drugs, compromised immune status, and a diet high in saturated and/or trans-fatty acids (meat, dairy, fast food, fried food, baked goods, and processed foods). Moreover, people with health challenges or those who are currently deficient often require a minimum of 2-4 grams a day of EPA and DHA, which is difficult to obtain from fish alone.
What is the relevance of balancing the omega-6 Omega-3 Ratio?
Over the past 100 years, changes in the food supply in Western nations have altered the type of dietary fatty acids we consume, leading to a dramatic increase in the ratio of omega-6 to omega-3 fatty acids. This increased omega- 6:omega-3 ratio is known to influence inflammatory responses, contributing to higher incidences of many chronic diseases. To address this omega-6:omega-3 imbalance, current recommendations suggest increasing the consumption of pre-formed omega-3s EPA and DHA in fish and/or fish oils, increasing intake of ALA (an omega-3 alpha-linolenic acid found in vegetables, flax, fruits) and decreasing intake of LA (the omega-6 linoleic acid in meat, dairy, eggs, vegetable oils).
If we get too much Omega-6 in our diet, then why does nordic naturals offer products that contain an omega-6 (e.g Complete Omega-3,6,9, Omega Woman)?
Omega-6 fatty acids (LA or Linoleic Acid) are found mainly in corn, soybean, safflower, and sunflower oils and, although essential, these fatty acids are over consumed and out of balance with omega-3 fatty acids in the modern Western food supply. For these reasons, omega-6 supplementation is not needed for non-strict-vegan westerners. However, there is one type of omega-6 (named GLA or Gamma Linolenic Acid) that does require supplementation. GLA is found in few sources such as borage and evening primrose oils. Used in some Nordic Naturals formulas, GLA promotes the production of beneficial prostaglandins, supports healthy skin, brain function, mood, joints and cardiovascular health, and works best when taken along with the EPA and DHA in fish oil.
Do pregnant women need Omega-3s?
It is especially important for pregnant and breastfeeding women to consume DHA (one of the omega-3s in fish oil) because the developing baby is dependent on mom! DHA is an essential fatty acid-we must get it from diet or supplements, because our bodies don't make it-and consuming enough DHA is critical for normal and healthy development of infant brain, eyes, and nervous system. Inadequate consumption of DHA during pregnancy has been linked to shortened gestational periods and premature delivery, and postpartum depression. Experts recommend that women consume 300-600 mg of DHA daily while pregnant and breastfeeding. Nordic Naturals DHA, Prenatal DHA, and Ultimate Omega all satisfy this dosage, each providing 450 mg DHA per serving. As with any supplement, it is best to consult your healthcare professional.
How soon will I see results from supplementing with Omega-3 Fish Oil?
It will vary depending on the concentration of the fish oil, your current nutritional state, dosage, and current health. We often hear that our customers "feel better" and experience "clearer thinking" and "enhanced well being" within 2 weeks. For optimal results, we recommend you take our fish oil daily for at least two months to evaluate their benefits, and also reduce your intake of saturated, hydrogenated, and trans-fats.
What about other beneficial Omega fatty acids like Omega-5s, Omega-7s, Omega-9s? Do we need those too?
All non-concentrated fish oils contain a myriad of other omega fatty acids besides the omega-3s EPA and DHA. The average fish oil contains 23 omega fatty acids. Any quality fish oil manufacturer should be able to provide a chromatogram listing the levels of all the omega fatty acids found in their fish oil. Often, when fish oil is concentrated, some of these other fatty acids will be removed in order to increase the amounts of EPA and/or DHA. You often hear the most about the omega-3s EPA and DHA because those are the fatty acids that have been shown, by decades of scientific research, to yield important health benefits for every cell, organ, and system in the body, and are considered the most functional omega-3s. And they are also drastically deficient in the food supply of Western nations, making it very difficult for us to get adequate amounts from our diet.
What should I look for when purchasing a fish oil supplement to ensure high quality?
Third-party test results for purity and freshness. A third-party certificate of analysis indicates the levels of purity from environmental toxins, and the oxidation level (or freshness) of the oil.
Manufacturing standards. Is the fish oil manufactured according to international quality standards?
Smell and taste. Does the fish oil smell or taste fishy? If so, the fish oil has most likely been exposed to oxygen and is becoming rancid. Rancid (oxidized) oils should be avoided, as they yield less-than-healthy effects. Avoid fish oils that have really strong flavorings added to them because they are most likely trying to hide the fishy flavor of rancid oil. Supportive scientific research to prove the efficacy of the fish oil brand. Sustainable fishing practices. Any environmentally responsible fish oil manufacturer should offer transparency into their fishing practices.
Why Nordic Naturals
Why do so many Medical Professionals and Research Institutions choose Nordic Naturals Fish Oil and Fish Oil Blends?
Surpasses International Pharmaceutical Standards. Standards are set to protect consumers
Governmental fish oil quality standards do not exist in the United States. To ensure consistent quality, Nordic Naturals adheres to and exceeds the stringent European Pharmacopoeia Standard (EPS) as well as the voluntary standards set by the Council for Responsible Nutrition (CRN) and the Global Organization for EPA and DHA Omega-3 (GOED) for all of their oils. These standards guarantee quality products by setting maximum allowances on peroxides, heavy metals, dioxins, and PCBs.
All oils used in Nordic Naturals products showed no detectable heavy metals when tested down to the Global Organization for EPA and DHA Omega-3 (GOED) and Council for Responsible Nutrition (CRN) standard of 0.1ppm
All oils used in Nordic Naturals products show no detectable dioxins or furans when tested down to 2.0 ppt. Analysis is based on the toxicity equivalent testing methodology established by the World Health Organization (WHO).
All oils used in Nordic Naturals products show no detectable dioxin-like PCBs when tested down to 1.0 ppt. The Global Organization for EPA and DHA Omega-3 (GOED) limit for dioxin-like PCBs is 3.0 ppt. Analysis is based on the toxicity equivalent testing methodology established by the World Health Organization (WHO).
California's Proposition 65
While the World Health Organization (WHO) has focused on PCBs that are harmful to human health, California Proposition 65 (Prop 65) simply focuses on total PCBs. The Prop 65 limit is established as <0.09 ppm or 90 nanograms per day. Nordic Naturals' purity surpasses all PCB standards set by Prop 65, the Global Organization for EPA and DHA Omega-3 (GOED) voluntary monograph, and recognized international standards-as documented by third- party analysis.
Exceptional Freshness Levels
Protection from fishy smell, taste, and harmful free radicals
Freshness, which ensures product integrity and biological efficacy, may be the single most important quality of fish oils. Nordic Naturals' patented, oxygen-free manufacturing process maintains the freshness of fish oil used in their products, with peroxide values (indicators of freshness) well below the European Pharmacopoeia Standard limits. The lower the peroxide value, the fresher the fish oil.
Award-Winning Purity Levels
Protection from harmful environmental toxins
Every batch of oil used in Nordic Naturals' products is third-party tested for environmental toxins including heavy metals, dioxins, and PCBs, ensuring that every product exceeds international pharmaceutical standards and is at least 750 times purer than fish. Nordic Naturals was ranked #1 out of the top 10 fish oil brands in Norway for freshness, purity, and highest concentration.
Unsurpassed freshness equals great-tasting fish oil
The key objections to taking fish oils are taste and aftertaste. Nordic Naturals utilizes proprietary enzymatic and oxygen-free processing technologies to ensure no fishy smell, taste, or aftertaste. Their patented encapsulation process also adds natural fruit essences into both the soft gel and liquid oil for a light, fruity taste. Years of feedback from health professionals and customers alike indicates that children, teenagers, and adults of all ages enjoy the clean, light taste of Nordic Naturals fish oils.
Exclusive and Exceptional Raw Material
Selectively sourced from sustainable seas
Nordic Naturals starts with the best raw material available. Their meticulous quality control procedures begin in the ocean with their careful choice of fish specie that are naturally low in toxins and high in omega-3 fats. Wild -caught from some of the cleanest waters in the world, all of their products are made exclusively from four types of fish, all sustainably sourced, and none of which is endangered: Arctic cod (Skrei) from Norwegian waters; anchovies and sardines from the Southern Pacific Ocean; and salmon (Pink and Sockeye) from Alaska's Cook Inlet.
Multi-Patented Manufacturing Process
Without chemicals or excessive heat
Nordic Naturals' multi-patented manufacturing processes enable us to deliver industry-leading freshness and purity levels. They use several steps in processing their oils, from water and clay filters to molecular distillation, with no chemicals or excessive heat, all while preserving the natural constituents of the oil to the highest degree possible. A patented purification process removes any potential environmental toxins (heavy metals, dioxins, PCBs, etc.), saturated fats, and other undesirable organic compounds, leaving only the beneficial components of the fish oil (omegas 3, 5, 6, 7, 9, 11, etc.). They also utilize a proprietary nitrogen (oxygen-free) environment to achieve their leading freshness levels, and to further reduce heat requirements, thereby maintaining the integrity of the oils. Moreover, they use only natural enzymes to form triglycerides for all their high- concentrate products, and all their oils are manufactured in triglyceride form in order to best preserve the oil and enhance absorption and utilization.
True Triglyceride vs. Ethyl Ester Form of Fish Oil
Ensuring optimal absorption
The established health benefits of omega-3s are based on decades of data-much of which are based on natural triglyceride omega-3s. Whereas most concentrated fish oils on the market today are in the ethyl ester molecular form-a synthetic fat with only 18 years of history in the human diet-all Nordic Naturals formulas are produced in true triglyceride form to ensure optimal absorption and results. New research shows that the absorption advantage of the triglyceride form is significant-up to 70% more than ethyl esters.
Driven by the latest science
Nordic Naturals is a research-driven company, where processing technology and product formulations are driven by the latest scientific developments. Their dedication to innovation is grounded in scientific research guaranteed by active participation in peer-reviewed clinical studies recognized by leading experts worldwide. With a reputation for efficacy and potency, Nordic Naturals fish oils are regularly chosen by independent research institutions and universities-such as Harvard University, Columbia University, The National Institutes of Health (NIH), Stanford University, Duke University, UCLA, and the Cedars-Sinai Medical Center-with 20 published studies and more than 40 in progress.
Corporate Social Responsibility (CSR) Embracing their communities and their customers
Corporate Social Responsibility (CSR) is a movement that encourages companies to embrace responsibility for the impact their activities have on customers, employees, communities and the environment. At Nordic Naturals, CSR is guided by their mission and their core values to encourage community growth and development and voluntarily eliminate harmful practices-beginning with the sustainable sourcing of their raw materials and continuing through manufacturing, employment practices, philanthropic interactions, and donation programs. To us, CSR means taking steps to proactively improve the quality of life for their employees and their families, their customers, and to preserve the health of the environment and society at large.
Environmental stewardship and sustainable fishing practices
Since their founding, Nordic Naturals has actively embraced responsibility for the impact that their activities have on the environment-in their oceans, their processing, their offices, their partnerships, and their communities. They've devoted a website to outlining the practices through which they honor this responsibility-planetnordic.com.
Optimal Blend of Natural Stabilizers
Vitamin E and rosemary extract enhance the long-term freshness of their oils
Nordic Naturals has spent many years researching the impact of various natural stabilizers on fish oil. their oils' exceptional freshness ensures products with no fishy smell or taste, improved compliance, and great results.
Since their founding, Nordic Naturals has always been deeply committed to
the health of our oceans. Their environmental stewardship includes:
To prevent overfishing, 100% of their fish is sourced in
compliance with the Norwegian fisheries management system, which has been
a model of sustainability for over 30 years.
they use responsible fishing gear-including purse seine
nets, sorting grids, and large meshes-to protect against bycatch of
they use line and net fishing methods to prevent the
seafloor and ecosystem damage caused by methods such as bottom trawling and dredging.
Marine Pollution Prevention
Up to 80% of marine pollution is caused by
land-based sources such as runoff, sewage, and waste. Their coastal processing
facilities are industry leaders in minimizing pollution and conserving resources.
Nordic Naturals uses only wild-caught, sustainably sourced fish
Nordic Naturals uses only wild-caught, sustainably-sourced fish:
- Arctic Cod (Skrei)
Sourced from the Norwegian Sea
Fishing regulations include quotas, minimum catch and net mesh sizes, fishing ground closures, and net and line fishing methods
- Pacific Sardines & Peruvian Anchovies
Sourced from the South Pacific Ocean, off the coast of Peru. A 2008 research report ranked the sustainability of the Peruvian fishery as the best in the world!
- Alaskan Pink & Sockeye Salmon
Sourced exclusively from Alaska's Cook Inlet
100% of salmon is used for human or animal consumption
Company Mission & Profile
At Nordic Naturals they believe that omega oils are essential to life. By correcting the global omega-3 deficiency, they give each generation what they need to grow healthy and strong. Through science and innovation, they are committed to delivering the world's safest, most effective omega oils.
Born in Norway
"As the evidence behind fish oil continues to grow and drive awareness of the crucial importance of omega -3s to good health, it's more important than ever to understand how purity, freshness, and structure determine the overall quality of fish oil. I founded Nordic Naturals with the fundamental goal of improving fish oil quality, and today their commitment to innovation remains absolute."
-Joar Opheim, CEO
Nordic Naturals was born in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of everyday life. When he came to California in the mid-1980s to complete his MBA, Joar was unable to find the quality fish oil he relied on to manage his old gymnastic injuries, and had to consistently bring bottles from Norway- filling his suitcase on trips back and forth.
Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to contribute to advancing fish oil quality and industry standards. Guided by his personal mission to bring high quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavoring, taste, delivery, and processing-shaping standards for a country and industry that had few guidelines in place.
Values-Driven & Research-Based Innovation
Bringing forward a new definition of fish oil quality as it relates to purity, freshness, taste, dosage, and sustainability, Nordic Naturals' leadership has also shifted the model of how to conduct business truthfully and authentically.
Nordic Naturals incorporates ethical and socially responsible practices with regards to environmental consciousness, corporate transparency, philanthropic partnerships, and education-all of which are integral to fulfilling their mission of correcting omega-3 deficiency around the world.
In line with these core values, their dedication to innovation is grounded in scientific research guaranteed by active participation in peer-reviewed clinical studies recognized by leading experts worldwide. With a reputation for efficacy and potency, Nordic Naturals fish oils are regularly chosen, without solicitation, by independent research institutions and universities-such as Harvard University, Columbia University, National Institute of Health (NIH), Stanford University, Duke University, UCLA, and the Cedars-Sinai Medical Center-with 20 published scientific studies and more than 40 currently underway. Distributing to over 30 countries on 6 continents, Nordic Naturals offers over 150 products in a variety of flavors, concentrations, and delivery forms. Nordic Naturals' continued innovation is proof that when values are aligned with action, great things can happen-a commitment that remains absolute.
Awards & Recognition
Trusted by medical professionals, health researchers, and consumers alike, Nordic Naturals fish oils consistently receive the highest industry recognition. They are honored to have received the following prestigious awards.
Delicious Living Supplement Award 2012
Delicious Living magazine initiated its first-annual awards to educate consumers about companies and dietary supplements that truly stand out in terms of research-backed ingredients, innovation and sustainable business practices. After an exhaustive process in which products were assessed for safety, purity and efficacy, Ultimate Omega™ Xtra was named winner in the "Best Omega 3" category.
VITY AWARD 2011
For the fifth consecutive year, Vitamin Retailer magazine has recognized Nordic Naturals with its Vity Award, honoring the industry's best-selling products based on a nationwide survey of health food stores.
- Best Essential Fatty Acid Supplement: Omega-3
- Best Children's Health Supplement: Nordic Berries
- Best Sales and Specials: Line Drives
2011 Taste for Life Essentials Award
Taste for Life's editors awarded Nordic Berries a 2011 Essentials Award in the Children's Products category.
2010 alive Award of Excellence-Gold Winner
Children's DHA was the 2010 alive Awards gold winner in the Children's Products category. alive Magazine's alive Awards promote and recognize outstanding product innovation while enhancing the credibility of natural health products.
Best of Supplements 2010
Better Nutrition honored Nordic Naturals Ultimate Omega-D3 as the best supplement in the Essential Fatty Acids category.
Manufacturer of the year 2010
Vitamin Retailer Magazine named Nordic Naturals the 2010 Manufacturer of the Year, in recognition of excellence in quality, leadership in science and innovation, respect for the environment, and dedication to retailers and the industry as a whole.
Exporter of the year 2010
Commercial News USA named Nordic Naturals Exporter of the Year in the Health and Beauty category.
Vity Award 2010
Vitamin Retailers annual Vity Awards honour the industry's best-selling products
based on a nationwide survey of health food stores conducted by Vitamin Retailer magazine. Nordic Naturals has been recognized for the following awards:
- Specialty & Herbal Supplement Category
- Best Essential Fatty Acid Supplement , Omega-3
- Specialty & Herbal Supplement Category
- Tied for Best Pet Health Supplement Pet Cod Liver Oil
Top Notch Award 2009
Taste for Life's editors awarded Nordic Naturals Prenatal DHA
a Top-Notch Award in the Baby and Toddler Products category.
Vity Award 2009
Retailers voted Nordic Naturals Omega-3 the best of the best
in the supplement industry-two years in a row.
Superior Taste Award 2009
The chef- and sommelier-based International Taste and Quality
Institute awarded Nordic Naturals Arctic Cod Liver Oil two stars in
its annual Superior Taste Awards.
Natural Choice Award 2009
Whole Foods Magazine's annual award honoured Nordic Naturals
Ultimate Omega for being voted as the best-selling supplement by
natural products retailers.
Vity Award 2008
In the prestigious annual Vitamin Retailer Awards, retailers voted Nordic Naturals Omega-3 the best of the best in the supplement industry.
#1 Brand for Consumer Satisfaction 2008
Consumerlab.com recognized Nordic Naturals for the highest consumer satisfaction ratings of all brands considered, throughout eight different distribution channels.
Socially Responsible Business Award 2008
Granted to Nordic Naturals in recognition of demonstrated excellence
in integrating social responsibility in multiple aspects of their business.
Best of Supplements 2008 & 2009
Better Nutrition recognized Nordic Naturals Ultimate Omega two years
in a row as a winner in the Essential Fatty Acids category.
Great Gear of the Year Award 2007
Shape You's team of sports, health, and fitness professionals recognised Nordic Naturals Ultimate Omega as a winner in the Supplements category.
Certified Green Business 2007
The Monterey Bay Area Green Business Program certified Nordic Naturals as a green business for conducting business operations in an environmentally friendly manner. http://www.montereybaygreenbusiness.org/
Vity Award 2007
In the prestigious annual Vitamin Retailer Awards, retailers voted Nordic
Naturals Children's DHA the best of the best in the supplement industry.
Most Valuable Products Award 2007
Therapy Times recognised Nordic Naturals children's products as having
had the greatest influence on today's therapy profession.
Kid Kritics Seal of Approval 2006
Nordic Naturals fish oils met the Family Food Experts' strict ingredients standards and earned a thumbs-up from the Kid Kritics' blind taste-testers.
Award of Excellence 2005
Alive Magazine recognized Nordic Naturals Arctic Cod Liver Oil as a
best product in the Essential Fatty Acid Supplement category.
#1 In Concnetration, Freshness, Purity 2005
The Norwegian magazine Mat og Helse (Food & Health) ranked Nordic Naturals #1 out of the top 10 fish oil brands in the Norwegian market.
Best Taste Award 2004 & 2005
For two years in a row, Nordic Naturals fish oils were recognized as Best Tasting by the American Culinary Institute (formerly known as American Tasting Institute).
Top New Product Award 2003
Natural health retailers throughout America selected Nordic Naturals Omega Woman
as the top new product in the Women's Health Products category.
Product Merit Award 2003
Nutrition Business Journal of New Hope Natural Media recognized the innovation, creativity, and market penetration of Nordic Naturals products.
Gold Medal Award 2003
The American Culinary Institute (formerly known as American Tasting Institute) rated Nordic Naturals Arctic Cod Liver Oil as the Best Tasting Cod Liver Oil.