Beauty Without Cruelty - Mascara Waterproof Black - 0.27 oz. (8 ml)
Beauty Without Cruelty Waterproof Mascara is water resistant and long-lasting. Beauty Without Cruelty Waterproof Mascara darkens & conditions. With BWC Waterproof Mascara it separates, lengthens, & thickens your lashes. BWC Waterproof Mascara also defines natural lashes. BWC Mascara adds color and definition to enhance your eyelashes. Beauty Without Cruelty mascara is available in both waterproof and full-volume formulations. All Beauty Without Cruelty formulations are drawn from long established ingredients, historically known to be safe, and not necessitating animal tests in development or on the finished product.
About BWC Mascaras
Beauty Without Cruelty Mascara adds color and definition to enhance your eyelashes. The waterproof formula separates and defines each lash with long-lasting waterproof colour while the full volume formula builds and conditions lashes. Fragrance free.
Beauty Without Cruelty cosmetics was founded in England over 20 years ago by trustees of the BWC Charitable Trust, an animal welfare organization with a business philosophy that is 100% vegetarian and 100% natural. BWC is the leading name in intelligent, responsible and compassionate beauty care. Beauty Without Cruelty is truly the company that cares about you!
About Beauty Without Cruelty
Every once in a while, the human spirit is gripped by such intense passion and commitment that it changes the course of history. Such was the case with Kathleen Long and Lady Dowding, whose love and concern for animals altered the course of cosmetic history forever. What began as the philosophy of one small company eventually effected every major cosmetic house worldwide and set a new standard for consumers and manufacturers alike.
In 1963, Beauty Without Cruelty was founded in England by the trustees of BWC Charitable Trust, an animal welfare organization. Its goal was to manufacture and distribute natural, color cosmetics that were NOT tested on animals (as was the norm) and did NOT contain any animal ingredients. The driving force behind the project was Katherine Long, a dedicated, life-long animal welfare activist, a cosmetician, and a vegetarian. Together with Noel Gabriel, Katherine developed the first, full line of cruelty-free color cosmetics.
After Katherine’s death in 1969, Beauty Without Cruelty almost closed its doors but Lady Dowding, a founding trustee, was determined to keep the company and its purpose alive. Lady Dowding, a warm, open-hearted person, was a charismatic leader and BWC continued to grow and influence others.
In 1978, after tireless efforts, Lady Dowding appointed Joseph Piccioni as managing director of BWC. Joseph had considerable business experience and was dedicated to animal rights. He contributed his expertise, vision, and personal assets to develop BWC into one of the most sought-after cosmetic brands in Great Britain.
In 1989, Beauty Without Cruelty was introduced in the United States. Based on the principles of high quality, fair pricing, and environmental sensitivity, BWC cosmetics quickly became one of the industry’s leading brands. Later that year, a natural skin care line was developed to compliment the color line from England. Its cruelty-free, vegetarian ethic was embraced by American consumers making it one of the most respected and recognized lines in the marketplace.
Today, Beauty Without Cruelty has a full line of cruelty-free, vegetarian skin, body, and hair care products made with the finest natural ingredients and organic aroma-therapeutic essential oils, and a full line of colour cosmetics to meet the needs of every woman.