Beauty Without Cruelty - Mascara Waterproof Black - 0.27 oz. (8 ml)
Mascara Waterproof by Beauty Without Cruelty
Beauty Without Cruelty Waterproof Mascara is water resistant and long-lasting. Beauty Without Cruelty Waterproof Mascara darkens & conditions. With BWC Waterproof Mascara it separates, lengthens, & thickens your lashes. BWC Waterproof Mascara also defines natural lashes. BWC Mascara adds color and definition to enhance your eyelashes. Beauty Without Cruelty mascara is available in both waterproof and full-volume formulations. All Beauty Without Cruelty formulations are drawn from long established ingredients, historically known to be safe, and not necessitating animal tests in development or on the finished product.
About BWC Mascaras
Beauty Without Cruelty Mascara adds color and definition to enhance your eyelashes. The waterproof formula separates and defines each lash with long-lasting waterproof colour while the full volume formula builds and conditions lashes. Fragrance free.
Beauty Without Cruelty cosmetics was founded in England over 20 years ago by trustees of the BWC Charitable Trust, an animal welfare organization with a business philosophy that is 100% vegetarian and 100% natural. BWC is the leading name in intelligent, responsible and compassionate beauty care. Beauty Without Cruelty is truly the company that cares about you!
About Beauty Without Cruelty
Every once in a while, the human spirit is gripped by such intense passion and commitment that it changes the course of history. Such was the case with Kathleen Long and Lady Dowding, whose love and concern for animals altered the course of cosmetic history forever. What began as the philosophy of one small company eventually effected every major cosmetic house worldwide and set a new standard for consumers and manufacturers alike.
In 1963, Beauty Without Cruelty was founded in England by the trustees of BWC Charitable Trust, an animal welfare organization. Its goal was to manufacture and distribute natural, color cosmetics that were NOT tested on animals (as was the norm) and did NOT contain any animal ingredients. The driving force behind the project was Katherine Long, a dedicated, life-long animal welfare activist, a cosmetician, and a vegetarian. Together with Noel Gabriel, Katherine developed the first, full line of cruelty-free color cosmetics.
After Katherine’s death in 1969, Beauty Without Cruelty almost closed its doors but Lady Dowding, a founding trustee, was determined to keep the company and its purpose alive. Lady Dowding, a warm, open-hearted person, was a charismatic leader and BWC continued to grow and influence others.
In 1978, after tireless efforts, Lady Dowding appointed Joseph Piccioni as managing director of BWC. Joseph had considerable business experience and was dedicated to animal rights. He contributed his expertise, vision, and personal assets to develop BWC into one of the most sought-after cosmetic brands in Great Britain.
In 1989, Beauty Without Cruelty was introduced in the United States. Based on the principles of high quality, fair pricing, and environmental sensitivity, BWC cosmetics quickly became one of the industry’s leading brands. Later that year, a natural skin care line was developed to compliment the color line from England. Its cruelty-free, vegetarian ethic was embraced by American consumers making it one of the most respected and recognized lines in the marketplace.
Today, Beauty Without Cruelty has a full line of cruelty-free, vegetarian skin, body, and hair care products made with the finest natural ingredients and organic aroma-therapeutic essential oils, and a full line of colour cosmetics to meet the needs of every woman.
Use as you would any waterproof mascara.
c13-14 isoparaffin, alcohol, quaternium-18 hectorite, pvp/eicosenecopolymer, kaolin (natural clay), hydroxypropylcellulose (plant fiber), aqua (water), acrylates/octylacr ylamide copolymer, polyvinyl methyl
ether, propylene glycol, panthenyl ethyl ether, tocopheryl acetate (vitamin E), propylparaben, imidazolidinyl urea, methyl paraben, phytantriol, talc, [+/- (may contain) ci 77007, ci 77289, ci 77491, ci 77492, ci 77499 (iron oxide), ci 77510, ci 77742, ci 77891, mica (crystallized minerals)].
About Beauty Without Cruelty
SINCE 1963, BEAUTY WITHOUT CRUELTY HAS BEEN DEDICATED TO A BUSINESS PHILOSOPHY THAT ADVANCES ANIMAL WELFARE. THEY HAVE STOOD CONSISTENTLY AGAINST ANIMAL TESTING AND PIONEERED A POWERFUL, ETHICAL STANDARD THAT COULD ELIMINATE ANIMAL TESTING FOR COSMETIC PURPOSES ON A GLOBAL SCALE, IF ADOPTED BY ENOUGH COMPANIES.
1343-G Industrial Avenue
The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.