Beauty Without Cruelty Shampoo Volume Plus
Shampoo Volume Plus For Fine Hair by Beauty Without Cruelty
BWC Volume Plus Shampoo is a gentle, plant-based formula for fine, flat, thinning hair that thoroughly cleans while adding volume, fullness, and body. Beauty Without Cruelty uses nature's own conditioning jojoba and penetrating plant proteins combined with panthenol and biotin to strengthen and protect each hair strand. Special botanicals, vitamins, and pure organic aroma-therapeutic essential oils improve your hair’s look and texture.Your hair will feel naturally thicker and fuller. Gentle enough for daily use.
All Beauty Without Cruelty formulations are drawn from long established ingredients, historically known to be safe, and not necessitating animal tests in development or on the finished product.
Massage into wet hair and work into a rich, creamy lather. Rinse clean with warm water. Repeat if necessary. For additional benefits, follow with BWC Volume Plus Conditioner.
Botanical infusion (rosemary, chamomile, sage, horsetail, nettle, lavender), certified organic aloe vera gel, cocamidopropyl betaine (gentle cleanser from coconut), panthenol (vitamin B factor), disodium olefin sulfonate (gentle cleanser from sunflower oil), cocamide dea (gentle cleanser from coconut), vegetable glycerin, soy protein, biotin (vitamin B factor) certified organic sunflower oil, jojoba oil, organic aroma-therapeutic essential oils of Lavender, Lemon, Lime, and Palmarosa, inositol (vitamin B factor), sodium benzoate, potassium sorbate, ethyl hexyl glycerin, vitamin C (ascorbic acid).
About Beauty Without Cruelty
SINCE 1963, BEAUTY WITHOUT CRUELTY HAS BEEN DEDICATED TO A BUSINESS PHILOSOPHY THAT ADVANCES ANIMAL WELFARE. THEY HAVE STOOD CONSISTENTLY AGAINST ANIMAL TESTING AND PIONEERED A POWERFUL, ETHICAL STANDARD THAT COULD ELIMINATE ANIMAL TESTING FOR COSMETIC PURPOSES ON A GLOBAL SCALE, IF ADOPTED BY ENOUGH COMPANIES.
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This shampoo gives my fine hair a nice bit of bounce. It lathers well and has a pleasant, light citrus scent. Cruelty-free, safe ingredients, and a good value!
None of the icky stuff but still suds up well and smells great!
I love a lot of products from this company including this one! Lathers very nicely, gets my hair clean and has a pretty, but not overwhelming smell. As for volume?... it's nothing out of this world but my hair is really fine & straight and maybe it's just helpless in that dept!
As with the conditioner, this shampoo it incredible. I have fine, flat hair and BWC's volume shampoo in conjunction with the conditioner leaves my hair full of body and shine. Love it!