In 1992, with a $15,000 loan from his family, Lafe Larson founded Discount Deodorant Stones and began selling a variety of natural deodorants. He soon realized that to offer the kind of products he wanted to provide–products made from only the purest, highest-quality ingredients–he needed control over the formulating and manufacturing process.

Lafe started creating his own formulations in 1997, operating exclusively in the U.S. and using only natural and organic ingredients. The company was transformed and named Lafes to emphasize his personal commitment to providing only the very best, personal care products.

Lafe’s Natural Body Care now includes a wide array of products including natural deodorants, baby, and hair care. Due to an overwhelmingly positive response from customers in the U.S. and in international markets, Lafes has enjoyed healthy annual growth over the last several years. As natural and organic products become more mainstream, Lafes continues to provide only the highest-quality standards in personal care products perfect for babies to boomers, from head to toe!

**Lafes offers products for sustainable living, a personal care brand that people can trust and use with confidence