Linda Doby's company, Well-in-Hand Epic Herbal Care, is carving a niche in the growing $32 billion natural product industry by offering herbal alternatives that address confidential conditions. The company was born in 1994 when Well-in-Hand Therapy Oil was judged Outstanding by master herbalists and awarded Grand Prize at the 2nd International Herb Symposium. Recent endorsements of Well-in-Hand products in leading national magazines including Teen and YM have reached millions of consumers and are boosting the company out of Doby's basement and into the national arena with big personal care companies.