Growing a green business
California Baby continues to innovate and grow. They are proud that California Baby is the only complete natural baby line to make the jump from a niche market to a nationally recognized brand that is sold in top retail stores like Whole Foods, Babies R’ Us and Target. California Baby works with leading raw material suppliers to create and pioneer safe, new and improved green ingredients. True to their sustainability-focused roots, they steer clear of Diethanolamine (DEA), sulfates, dyes, numbing agents, and ingredients that can trigger allergies in young ones or chemically sensitive adults, including synthetic fragrances, dairy, soy, peanuts and gluten. Their strict standards ensure that all of their products are CA Prop 65 compliant, which means they contain no carcinogens such as 1-4 Dioxane or phthalates. California Baby's essential oils are third party tested for purity.
Beyond green – go sustainable
California Baby understands the anxiety that accompanies the steady stream of toxic and environmental crises in the news -- phthalates in fragrances and sippy cups, arsenic in talcum powder, pharmaceuticals in our water. That is why they’ve been committed to sustainable business practices from the get-go, using sustainable and biodegradable ingredients and recyclable packaging for their products. Eager to take green to the extreme, California Baby is converting all aspects of business and manufacturing processes to earth-first, zero waste, solar power and recyclable systems.
Their eco-friendly California Baby showroom, featuring such sustainable materials as cork flooring and zero or low VOC paint, serves as a learning laboratory to the public, teaching parents and others how to embrace the earth-first, natural lifestyle they’ve cultivated for more than 20 years—encouraging others to learn from their experience.
Spreading the love
Their efforts to protect future generations extend beyond their Los Angeles facilities. An active member of the Organic Trade Association, California Baby serves on a task force committee to recommend organic and safe cosmetics standards in the cosmetics industry. California Baby also collaborate with leading groups and companies to initiate congressional action that will establish federal legislation demanding safe cosmetics. They believe that their mission extends far beyond creating products that are safe for children and healthy for the environment. They strive to educate and enlighten parents to the simple principles of natural living, adhering always to their founding philosophy: what’s good for the environment is good for families.