In an increasingly toxic world, there are many exposures beyond your control. We believe your makeup shouldn’t be one of them.
The name “GlamNatural” comes from the core idea of our brand; that glamour and naturalness can co-exist. GlamNatural’s philosophy is women’s health. We believe it is possible for a woman to feel beautiful and more importantly, confident in the health of their skin.
When the current co-owners met, our discussions led to formulations, and we became passionate about creating a cosmetic line that is both healthy for consumers and luxurious. Building premium color cosmetics by replacing harmful ingredients with beneficial ones was an inspiring adventure in cosmetic formulation. After 157 formulations, we found the perfect formulation for our core product. We completed our line within the next year and a half.
The goal of GlamNatural was create a makeup that holds itself to the highest possible standards for safety and performance. We keep the health of your skin in mind by formulating according to the BodySafe Promise, as well as making sure the products are luxurious and high performance. As a whole, the ingredients in our core products are hydrating, skin nourishing, and non-comedogenic. They will keep your skin looking moisturized and supple, as well as healthy from the inside out.
We hope GlamNatural’s approach to reinventing high-performance color cosmetics inspires the industry as a whole to produce safer alternatives for discerning audiences. Although the cosmetic industry as a whole has not embraced this philosophy, as we continue to educated consumers, we believe the change will be irrefutable. Not only do we know it is possible, we believe it is absolutely necessary.