Annie's Naturals

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More About Annie's Naturals

About Annie's
For more than 20 years, Annie's has been nourishing families with simple, down-to-earth foods that taste great and are easy to love. Our passionate team seeks out the best real ingredients Mother Earth has to offer, harvesting pure, natural flavors to make delicious foods every family can feel good about.

It all started with Annie
In 1989, Annie Withey co-founded Annie’s Homegrown, Inc. with Andrew Martin with the goal of making a healthy and delicious macaroni and cheese for families. She also wanted show by example that a successful business could also be socially responsible. Annie chose Bernie, her pet rabbit, to be the brand’s “Rabbit of Approval,” and she put her own address and phone number on each box to encourage customers to connect with her.

Annie's Farm
Today, Annie lives on her certified organic farm in Connecticut with her husband and two daughters where she grows a wide variety of vegetables and flowers for her local co-op and farmer’s market. Annie remains involved in the business, responding to customers and writing the personal letters you’ll find on the back of our boxes. More importantly, she remains the inspiration and corporate conscience for our company and the entire family of Annie’s products.

Staying true to our roots
More than 20 years after our founding, the values that Annie started with still guide our company every day. We’re a mission-driven business grounded in using natural and organic ingredients to make great-tasting products that consumers love. We source ingredients only from places and people we trust. And we work hard to act as a positive role model for consumers and other businesses.

Our Team
Everyone at Annie's shares a common passion for food, people, and the planet we all share. We’re a friendly group that loves the work we do here, and we always strive to treat our customers, suppliers, teammates and all those in the extended Annie’s family with respect, fairness and honesty.