My True Nature

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More About My True Nature

At My True Nature™, we believe that childhood is sacred. We spend every second thinking about how to make everyday activities for kids safe and fun. Our first task was to figure out how to make kids laugh in the bath.

The idea for My True Nature™ came after my first baby was born. Like many mothers, I wanted to create a safe home environment. But when I couldn’t find a line of soaps and shampoos that had 100% natural ingredients, performed as well as typical mainstream products, and were completely free of genetically modified organisms, parabens, petrochemicals, phthalates, sulfates, synthetic dyes, synthetic fragrances, triclosan or preservatives, I decided to start producing them myself. Before I knew it, I had a line of products that my friends and family loved. I started selling them by word of mouth, and the business has grown from there.

When I started using my products at home, I put cartoon labels on the bottles to make them laugh. I mean, who doesn't love to make their kids laugh? It is intoxicating. My kids loved them, and that’s when the idea for TubbyTown™, a make-believe bath-time wonderland, was born. TubbyTown™’s residents currently include Dewey the dragon, Daisy the skunk, Clio the teddy bear and Ollie the octopus. Each has its own distinctive personality, and its own dedicated bath-time product. I know your little ones will look forward to playing with them each time they step into the tub just like mine do.