PB Crave

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More About PB Crave

Everybody loves peanut butter. Or, in the case of Curt Riess, everybody loves PB Crave Premium Peanut Butter. Curt was raised on traditional peanut butter –and hated it. Everything changed the moment he tried a delicious mix of peanut butter, raspberries and mouth-watering chocolate. In fact, he loved this new twist on an old classic so much, he created his own peanut butter company and after 40 years of avoiding peanut butter he is now eating it nearly everyday.

Curt’s Peanut Butter Company soon developed four unique PB Crave flavors. The exciting new peanut butter is produced by Sweet Harvest Foods in Cannon Falls, MN — where we’ve focused on uncompromised quality, discriminating taste and unwavering integrity for nearly 100 years. Passion drives everything we do. We want to be the best at what we do — and how we do it. That’s why we’ve built our culture on the values that we cherish most:

  • Quality. We develop products and partnerships focused on quality that leave a lasting impression.
  • Citizenship. We’re fortunate. Others may not be. We’re committed to making the world a better place.
  • Innovation. We never want to stop striving for more. We are re-inventing the peanut butter category.