Nutrawise, maker of youtheory, is a manufacturer of health and beauty supplements. Our nutraceutical products can be found in stores across the country. Soon our reach will be global, with expansion into Europe and Asia in the coming months. The Nutrawise leadership team is among the most experienced in the natural product industry. Our executives have more than 200 years of service combined in the natural foods and supplement industry. Led by CEO and founder Darren Rude, we are committed to exceeding expectations for our customers.

We don't cut corners. Our products go beyond minimum label requirements. We believe in the effectiveness of our products – so much so that every member of our company uses them.  We would not sell you anything we would not take ourselves. Healthy You, Better World. Our company’s mission is a purpose built company that is working to make the world a better place to live. We will give back a portion of our proceeds to help children around the corner, and around the world.