THE CONCEPT OF NATURAL PERSONAL CARE—PRODUCTS MADE WITHOUT ARTIFICIAL OR ANIMAL INGREDIENTS OR CHEMICALS—IS ONE WHOSE TIME HAS COME. TOM'S OF MAINE HAS BEEN AT THE FOREFRONT OF THIS INNOVATIVE IDEA SINCE THEIR FOUNDING IN 1970, AND THANKS TO THIS EARLY LEADERSHIP, TODAY IT IS THE NUMBER ONE NATURAL CARE BRAND, WITH NEARLY 200 EMPLOYEES AND 90 ORAL AND BODY CARE PRODUCTS FOUND AT MORE THAN 40,000 RETAIL OUTLETS ACROSS THE COUNTRY AND WORLD.