GUD From Burt's Bees is what happens when a few like-minded people decide to make a product that makes other people smile. The name güd actually has a smile built right in. The designs on the bottles aren't just made of flowers. They're flowers made from little bits of fruit, maide from origami, and sometimes even pink and purple snowflakes! Even the tiny type on the package makes you feel good. Like the words "natural" and "not tested on animals" and "no parabens, phthalates or petrochemicals." Pop open the cap, take a hit and you may start thinking about Saturday. Put it on and you feel the need to triple-sniff your arm. The mailman tries to walk in your backdraft. People in elevators stand a little closer.

This is what we're all about. Making güd happen. In your hair. On your skin. In the awesomely fragrant aura around you.