The phenomenal success of Shea Natural started with a spur-of-the-moment adventure. Upset about his mother's disapproval of his fiancée, Jaime Debbah impulsively decided that he needed a change from his everyday Brooklyn, New York surroundings. He didn't just get out of the city, though - he got out of the country, ultimately ending up in Africa. Jaime encountered many amazing products while he was there; positive that he'd find a market for them back home, he began selling those products at J&S Imports, his retail shop in midtown Manhattan. Thanks to Jaime's discerning taste, the shop became an immediate success.
A Life-Changing Discovery
Jaime's first trip to Africa wasn't his last one. In fact, he made many trips to the intriguing continent through the subsequent years. During one momentous visit, he became nearly incapacitated due to a very bad backache. Unsure of what to do, he decided to visit a local massage parlor. The elderly woman who supplied the massage used a thick, creamy lotion; he learned that it was Shea butter. Almost immediately, Jaime experienced incredible relief from his back pain. Convinced that he'd stumbled upon a product that could change people's lives, Jaime brought a large supply if it back with him to his reail shop.
Shea Natural is Born
Thanks to its amazing healing properties, the Shea butter that Jaime brought back to his store with him flew off the shelves. In short order, he created his own unique formula that incorporated unrefined, pure ingredients; from there, Shea Natural was born. Soon thereafter, Jaime was approached by hundreds of retailers who simply had to have this amazing product. That same enthusiasm continues today, as Jaime's brand has swept the globe and is now on its way to becoming one of the most well-respected skin care product lines in the world.
The Shea Difference
Today, Jaime's line of skin care products still boasts the all-natural, unrefined ingredients that it always has. It stands out even more from competing products by never including ingredients like glycols, sulfates, petroleums, parabens, preservatives, or animal byproducts. Furthermore, these exceptional products are never tested on animals. Its ingredients are fairly traded and sustainably produced, so people can feel good about buying them. Many of them come from indigenous African farmers and women-run co-ops who are paid above-market prices. From its humble beginnings during an impulsive trip to Africa, Shea Natural has become a truly world-class company.