The Street King Story As both a massively successful artist and a survivor of a harsh childhood, 50 Cent found himself compelled to use his success to help others in need. A trip to the World Cup in Africa opened his eyes to rampant poverty and hunger across the continent. Back home, 50 and his trusted manager Chris Lighty began brainstorming ways he could help kids born with the odds stacked against them. They immediately thought of Chris Clarke, the entrepreneur behind Pure Growth Partners. PGP’s revolutionary mission is to find and create sustainable brands using a “one for one” give-back component to donate directly to the world’s most effective charities. Together, they conceived a product that perfectly fit 50′s driven persona and their mutual desire to make a difference: the Street King energy shot. Street King provides focus and energy, two qualities 50 credits with being crucial to his success. And every single bottle of Street King purchased provides a meal for a hungry child. Providing his fans worldwide with positive energy – while helping children get the nutrition they need – is just the kind of powerful impact 50 has been longing to make. Now Street King Energy Shots are here to turbo-charge your drive to succeed at whatever you do. And you’ll not only feel good, you’ll feel good about yourself, too.