Soothing Touch began around 1977, in a small garage in Los Angeles, California. The late Yogi Bhajan (Founder), was a Kundalini Yoga teacher and master from India who had moved to the West to teach yoga, meditation, and healthy eating habits. His students were from all walks of life, and they were learning how to live the life of a householder and maintain their yogic lifestyle in an ashram / group environment. In their quest to find a way to support themselves, Yogi Ji provided them a collection of ancient Ayurvedic formulas for oil blends that had been used for centuries in India. He seemed to know the value of a good oil blend for the body and the coming need and popularity of the massage and holistic markets.

Thus began the business of Soothing Touch, very simply, with hopes that enough money could be generated to live on. Little did they know that the business would not only provide a small but steady income for a group of young, eager, starry-eyed yoga students but also one day provide over 85 natural, high quality massage and spa products for therapists and customers around the world.