In a Gatorade context, G represents the heart, hustle, and soul of athleticism – and will become a badge of pride for anyone who sweats, no matter where they’re active.  The Gatorade name comes from The University of Florida football team, the “Gators”. Gatorade Thirst Quencher was invented at The University of Florida to assist their athletes in combating the dehydration that limited their performance-hence “Gator…ade.”Gatorade and GSSI continue to search for and study new and innovative ways to help athletes improve performance by facilitating proper hydration and nutrition. From the lab testing of athletes, to new flavor and delivery system development, to the publication and distribution of scientific research, the Gatorade Company and the GSSI perpetually strive to advance their collective mission of enabling athletes to always perform at their peak.