One man's back pain was so bad he couldn't take sitting for longer than 20 minutes at a time.  Frustrated by all the pain - and money spent on gimmicks - his son set out on a mission to solve his dad's pain. The result was a realization and a new belief that there is a better way to sit – and that we don't have to suffer from poor design, outdated theories, or companies that make products to fill a shelf instead of fill a need. This was the birth of BackJoy - the world's first Orthotic for backs. Since that realization, BackJoy has helped more than a half a million people find comfort when they sit - many for the first time in years.