Hi! We're Kevin & Keith, BabyGanics founding-fathers — compulsive, clean-freaks but also family guys! We read other ‘green’ labels and think “Whoa. That’s harsh!” Safe for the planet should include people, right? So, we make products that clean like crazy and are safe around babies: earth safe, people safe and picky mother-in-law safe. (Did we mention they really work?) But let us know what you think!