How Out of Africa Got Started: Victor Lulla, a native New Yorker living in Los Angeles, has long nurtured interests in healthy lifestyles, the environment, and social responsibility. After briefly considering an early retirement after the sale of his electronics firm in 2002, he instead created California Inside & Out, a manufacturing and distribution company that developed and marketed natural skin and body care products, based in Venice, CA.
Gilles Adamon, owner of Natura Sarl, headquartered in Benin, West Africa, attended the 2005 Natural Products Expo West in Anaheim, CA hoping to find a distributor for his shea butter cosmetic products. As luck would have it, Victor was at the Expo looking for an interesting opportunity to help expand his product line. The two men found that they shared not only an interest in natural products, but in social responsibility as well. A friendship ensued and Out of Africa was founded later that year as an exclusive joint venture.
Lulla purchased state of the art production equipment and raw materials, while Adamon’s team, in collaboration with a West African women’s cooperative, supplied locally-source pure unrefined shea butter. The company-owned factory in Benin now produces 200,000 bars of soap a month, along with an expanding array of other shea butter products. The products are shipped to California Inside & Out for distribution under the trademarked brand Out of Africa.
Out of Africa's “other” mission: Producing premium quality skincare products is only half of their story. Lulla and Adamon’s partnership supports several women’s cooperatives and helps to create jobs in democratic Benin, West Africa. Out of Africa shea butter skincare also sponsors a groundbreaking project in Benin called School Children Unite. A portion of all sales is being donated to this global leadership initiative.
Out of Africa Thanks You! Your purchase helps to support education and local enterprise in Benin, West Africa. “A houana ka ka” *, thank you very much.