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More About Barbara's

A pioneer in the natural foods movement, Barbara’s was founded in 1971 by a 17-year old girl who was passionate about creating great-tasting food from simple, wholesome ingredients. At Barbara’s, they believe that life is delicious – and is worth taking a bite out of every day! In 1971, when Barbara started her company, the Bay Area was buzzing with young people full of a desire to express their love for all people. The world was changing daily as they created their own paths and sought to turn others onto new directions. Barbara, then 17, found her calling in real food and opened a small natural bakery in Northern California. She had a simple plan—make wholesome food taste incredibly delicious. Inspired by good health, family and the kitchen table as the cornerstones of the good life, she used whole grains and oats just as nature intended—keeping things simple and real. The bakery exceeded her wildest dreams and grew from a storefront start-up to a thriving wholesale business. Since those first loaves more than 40 years ago, their product offerings have grown to include cereals, snack bars, cookies and cheese puffs. They carry on Barbara’s commitment to create simple, wholesome and delicious products with the most honest ingredients.