NOW Beating The Odds Book

Now Beating The Odds Book is the success story of NOW and the family history behind it written by Dan Richard. Enjoy the inside story of America's most successful private nutrition company since 1985. Humorous insights into the industry's history make this ongoing story worthwhile reading to health enthusiasts and vitamin skeptics alike. The family behind NOW Foods has worked enthusiastically since 1948 to lead the charge toward better health and better health products. You will feel better after reading this story.

The typical contemporary diet is woefully lacking in the whole food nutrients that support overall good health. Mass-produced processed foods contain additives, artificial ingredients, genetically engineered ingredients and more. Now provides customers with only the most natural, high quality whole foods, which are the best source of complete nutrition for good health.

NOW Foods' Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

Customer Focused and Information Driven
NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.

Quality and Value Oriented
Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.

Natural is Better
NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for NOW customers.

NOW Products Work
NOW's experienced professional and technical staff formulate our products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate NOW products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies.