Abba Pure Performance Hair Care Pure Moisture Shampoo

ABBA Pure Moisture Shampoo is a hydrating shampoo for dry hair and scalp. ABBA Pure Moisture Shampoo hydrates and maintains moisture balance of dry hair and scalp. ABBA Pure Moisture Shampoo contains Yucca and Geranium, both are powerful moisturizers that increase hair's strength, body and shine.

Benefits of ABBA Pure Moisture Shampoo

• Deeply hydrates
• Strengthens
• Adds shine
• pH Level: 5.5-6.5

Commitment to Purity

• 100% Vegan
• Free of Synthetic Dyes
• DEA Free

Pure Shampoo
Pure Shampoos are natural solutions that purify and cleanse. Pure Shampoos gently wash hair, leaving it manageable, healthy and shiny.



Abba Pure Philosophy
ABBA's philosophy is straightforward - prescriptive product formulas based in natural plant ingredients. ABBA connects products with ingredients, ingredients with performance, and performance with solutions. There's no performance sacrifice with ABBA as there are with many other natural products. It's important that ABBA products work for the professional and enhance the salon experience. By providing a prescriptive approach to natural hair care, ABBA has completely customized the process.

The Evolution - Keeping It Pure
For almost 20 years, ABBA has continued to provide high performance, quality hair products. In 1988, Alan Benfield Bush partnered with Jim Markham to create a line of products that would support his world class education technique of Condensed Cutting and Perming. As a result, ABBA Liquid Styling Tools was created - a system of pure and natural hair care products with 100% vegan ingredients. The goal of these new products was to develop high performance and natural formulations to deliver a multitude of purposes without compromising the environment. Today, the fusion of science and nature allows for ABBA to maintain a commitment to the environment, while ensuring the highest level of product performance. Developed exclusively for salons, ABBA believes its products are best prescribed by a stylist to address specific hair concerns. ABBA assigns an Herbal R/X to each product, pinpointing the one or two botanicals in the formula that provide specific benefits to the hair. In addition, eight "families" have been created to simplify and highlight specific hair care needs. As an industry leader in hair care, ABBA continues to perfect its products and its impact on the environment. The "Commitment to Purity" seal is a constant reminder of ABBA's goal to produce products that are natural and pure, while recognizing a social responsibility to appreciate and embrace the world in which we live. The ABBA experience remains one of pure performance and satisfaction.

Herbal Prescritpions
Herbal extracts and natural oils combined with the Herbal Protein Complex selected by ABBA scientists provide an optimal blend of natural proteins and ingredients that allow ABBA products to work on the surface as well as deep inside the hair. ABBA formulations represent the combination of natural ingredients that work best, working to restore and repair hair, leaving it in optimal condition.

ABBA's Commitment To Purity
ABBA believes in creating a culture of environmental responsibility. Since its creation, ABBA has developed products that are pure and natural, with 100% vegan ingredients. The Commitment to Purity seal is a promise to ABBA customers to maintain and improve upon these standards.