Live Pure - Fit & Fresh™ Launches Filtered Water Bottle
Liv Pure Providing a safe and cost-saving solution to national problems

Providence, RI - Fit & Fresh™, the leading consumer brand of healthy living products, today announced the introduction of the first tested and certified filtered water bottle by the Water Quality Association (WQA) for consumers seeking cleaner and safer drinking water. The new Fit & Fresh Liv PURE™ Filtered Water Bottle is the solution to the well-debated environmental issues of water bottle waste and contaminants.

The Fit & Fresh LivPURE™ Filtered Water Bottle leverages a proprietary two-stage filtration system that has been tested and certified by the (WQA) against NSF/ANSI Standard 42 for the reduction of aesthetic chlorine, taste and odor. It is the only water bottle to be submitted to the WQA for testing and certification (www.WQA.org).

ABOUT WQA
The Water Quality Association (WQA) is a not-for-profit international trade association representing the residential, commercial, industrial, and small community water treatment industry. WQA maintains a close dialogue with other organizations representing different aspects of the water industry in order to best serve consumers, government officials, and industry members.

WQA is a resource and information source, a voice for the industry, an educator for professionals, a laboratory for product testing, and a communicator to the public.

Gold Seal Program
The Water Quality Association's (WQA) Gold Seal Certification Program represents the oldest third party testing and certification program in the drinking water treatment industry. WQA tested and certified its first product in 1959. WQA's Gold Seal has become one of the most recognized certification Mark's in the United States and throughout the World as an identifier of product quality. The Water Quality Association has established working relationships with the following agencies in order to maintain the highest standards for independence, state of the art operations, trust, and acceptance in the USA and throughout the World.

The Fit & Fresh LivPURE™ filter makes ordinary tap water taste more like bottled water, but does not produce environmental waste and costs only a fraction of the expense per use.

"Ordinary tap water in the United States is, for the most part, perfectly safe to drink, but consumers often dislike the taste and odor. The elements in tap water vary from area to area across the country, but one of the main elements that greatly affect the taste of tap water is chlorine. LivPURE™ filtration system reduces over 50% of the chlorine from tap water, literally, giving the water the same taste as bottled water," said Larry Wesson, Chief Executive Officer of MEDport, LLC, the parent company of Fit & Fresh.

The Fit & Fresh LivPURE™ Filtered Water Bottle can save the average bottled water drinker more than $500 per year (using an average price of $1 per bottle). LivPURE™ filters have been certified to be effective to 75 gallons, an amount equal to 500 bottles of water.

"LivPURE™ is a benefit to those concerned about environmental waste. Americans drink 70 million bottles of water everyday and only an estimated 10 percent of that plastic waste is recycled. Use of the LivPURE™ Filtered Water Bottle has the combined benefit of saving consumers a substantial amount of money and making a significant positive impact on our environment," said Wesson.

In the LivPURE™ filtration process, the water passes through a Granular Activated Carbon filter media. The carbon works like a sponge reducing at least 50% of the chlorine from tap water.

One significant benefit of the LivPURE™ filter design is that it achieves these benefits as the water passes out of the bottle; giving the consumer cleaner and better tasting water.

"Ultimately, Fit & Fresh LivPURE™ gives the consumer an opportunity to save a tremendous amount of money annually and have a tangible positive effect in reducing waste. Obviously, we are wildly excited about developing a great solution to two problems," said Wesson.

ABOUT MEDport and Fit & Fresh:
Fit & Fresh™, the highly acclaimed line of cold food storage containers, gives consumers innovative products to make it simple for you to prepare, organize, transport, and dine on-the-go. All of our products come with removable ice packs to keep your food fresh and cool.

MEDport, the parent company of Fit & Fresh, is a leading innovative health and medical design and manufacturing company. Headquartered in Providence, Rhode Island, MEDport focuses on creating solutions for consumers' healthcare challenges and generating unique products to enhance their lives.

The Company has developed a remarkable number of solution-based medical products and presently controls 73 US and international trademarks and patents.

From MEDport's design and innovation group, headquartered in the US, to their global manufacturing capabilities, the Company continues to define new categories of products ranging from healthy living to diabetes and pharmaceutical management to performance medical devices; all formulated to help make it easier for people to live a healthy life.