Although the label claims eighteen uses, we do not have the space to write all these uses on the label and still accommodate for my grandfather’s philosophy, as well as the new labeling laws that are periodically implemented. In reality, there are far more than eighteen uses, as people constantly write in to tell us about yet another utility of the soap. We won’t detail them all, but below are some of the major uses and dilutions.

For everyday body-washing: Get wet and pour soap full-strength onto hands-washcloth-loofah. Lather up, scrub down, rinse off, and tingle fresh and clean.

For other uses, dilute from one part soap into 40 parts water for light cleaning, to cutting it in half or using it full strength for heavy-duty grease-cutting jobs.

For shampoo, wet hair and scalp very thoroughly, squirt some soap into hands and work into a lather. Wash hair, then rinse well. Because soap can be drying for most hair types, using it as a shampoo is not one of our formal recommendations. Nevertheless, many people are fond of using it as such. People with short and/or curly hair seem to have the best luck using it for shampoo. Those of us with fine, straight hair sometimes feel it is difficult to rinse well. A dilute vinegar rinse is the best way to remove any residue.

For the laundry, use 1/4 cup to 1/3 cup for one regular load; adjust as needed depending on hardness of water. I've been told that adding a dash of baking soda makes it even better.
For pets, lather up well and apply to their body. Be careful to keep the soap and the lather away from their eyes. I find a mixture of peppermint and eucalyptus works best.

For toothbrushing, apply a drop or two of Dr. Bronner’s Magic Soap (I prefer the peppermint) to a wet toothbrush. Brush as you normally would, rinsing accordingly. Be careful about using more than a couple drops of soap, as you might start foaming at the mouth (last time I checked rabid chic was not hip). Many people with sensitive or softer teeth like to use our soap as toothpaste because it lacks abrasives.
Dr. E.H. Bronner 1908 -1997
A Life Dedicated to God, Mankind and Spaceship Earth

Emanuel Bronner was a third generation master soap-maker from an orthodox Jewish family in Heilbron, Germany, where he was certified as a master soap-maker under the rigorous guild system of the time. He was the heir to the family's soap factory and business, but rebelled against his father and came to the United States in the late 1920's. After the Nazis nationalized the soap factory in 1938, his parents and most of his family died in the Holocaust.

Dr. Bronner initially worked as a consultant to various soap companies in the U.S. However, most such companies were converting to the complicated synthetic surfactant formulations that comprise modern body care products, so he struck out on his own in the late 40's. His ecological castile soaps and message of peace resonated powerfully with the counter-culture of the 60's and 70's, and he became an icon of the time.

Dr. Bronner's essential vision and philosophy were born out of the fate of his family and the Holocaust, and are emphatic that we are all children of the same divine source: people must realize that we are All-One!, and that the prophets and spiritual giants of the world's various faith traditions all realized and said this. Dr. Bronner was also grounded in a powerful ecological consciousness, and the soaps were an extension of this simple, natural and 100% environment-friendly.

Dr. Bronner passed away peacefully on March 7, 1997, amidst family and friends. While we disagree with Dr. Bronner on some idiosyncrasies in his philosophy, we revere him for his efforts to unite humanity and his exhortations to lead a more responsible life in respect to our environment and each other. We continue to make with care and integrity the fine ecological soaps our customers have loved and lathered with for 50 years, anied under the USDA’s National Organic Program. We share our time, profits and energy with our workers and worthwhile causes worldwide.

Love in All-One, The Bronner Family