NOW Foods Lemon Flavor Omega-3 Fish Oil

W Foods Lemon Flavor Omega-3 Fish Oil is a natural fish oil that is molecularly distilled and manufactured in Norway under strict quality control standards. W Foods Lemon Flavor Omega-3 Fish Oil is tested to be free of potentially harmful levels of contaminants (i.e. mercury, heavy metals, PCB's, dioxins, and other contaminants). Those who experience nausea from other fish oil products should find this lemon flavored oil easier to tolerate.

• Lemon Flavored
• Made in Norway
• Cardiovascular Support
• Molecularly Distilled in a Pharmaceutical Facility

What is Omega-3 and what is it good for?
Omega-3 is an essential fatty acid (EFA), also known as a polyunsaturated fatty acid (PUFA). It is derived from both animal and plant sources, although Omega-3 from fish oil is the most common supplemental form. Fatty acids form the main useful fraction of fats and oils and are necessary for overall health. Because your body cannot manufacture essential fatty acids, you must get them from food or supplemental sources. Plant sources such as Flax Oil contain the parent Omega-3 fatty acid called Alpha-linolenic acid (ALA). The human body normally converts ALA to the longer chain fatty acids EPA and DHA, which are used for prostaglandin formation and other cellular needs. Fish Oil contains the desired Omega-3 fatty acids in their more useful EPA and DHA forms. ALA requires enzymatic conversion to generate EPA and DHA.

Are the Omega-3 Fish Oils tested for EPA/DHA and Cholesterol; as well as Peroxide Value, Mercury, PCBs, Dioxins, and other contaminants?
Yes. Independent laboratories have tested our Omega-3 Fish Oil products for these and other active constituents and contaminants. NOW Omega-3 Fish Oils meet or exceed safety standards set by the FDA, the state of California and the CRN (Council for Responsible Nutrition) Monograph.

Is your New Omega-3 Fish Oil softgel pharmaceutical grade?
There is a lot of confusion caused by supplement distributors who claim to have a pharmaceutical grade Omega 3 Fish Oil. There is no such thing in the United States, as the official USP (United States Pharmacopeia) monograph that defines the testing specifications necessary to qualify Omega 3 Fish oils as pharmaceutical grade has never been published. Anyone claiming to have “pharmaceutical grade” fish oils is simply over-hyping their product by claiming to meet a non-existent standard. NOW does not claim this, as it is simply not possible. However, there is a voluntary CRN (Council for Responsible Nutrition) monograph that is being utilized to define the specifications necessary to qualify a pure Omega 3 EPA/DHA product. NOW’s Omega 3 Enteric-coated Fish oil softgels meet all the criteria set forth in the CRN Monograph.

Why is your Omega-3 Fish Oil Molecularly Distilled?
The Omega-3 Fish Oil used in this softgel is processed in Norway utilizing high vacuum Molecular Distillation. This processing technique guarantees the production of high purity EPA/DHA triglyceride Omega-3 Fish Oils and minimizes the presence of impurities.

What fish are used for producing the Omega-3 Fish Oil?
Sardines, Anchovies and Mackerel are the primary species used in the production of NOW Omega-3 Fish Oil.

What does "enteric-coated" mean?
The special enteric-coated softgels used to deliver Molecularly Distilled Omega 3 Fish Oil protect the contents of the capsule from stomach acid by preventing gastric juices from dissolving the softgel in the stomach. This allows people to enjoy the benefits of Omega 3 Fish Oil without having the fish oil taste ”repeat”. The enteric-coated softgel will then release the Omega 3 fish oil in the alkaline environment beyond the stomach.

Are your Fish Oil products high in Vitamin A?
Omega-3 fish oils are made from the whole bodies of fish such as sardines, anchovies, and mackerel, rather than from fish liver oil. Omega-3 fish oils are body oils that undergo purification to remove these vitamins and provide EPA and DHA. Fish Liver Oils (such as Cod Liver Oil) usually do contain vitamins A and D along with some EPA and DHA. NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

• Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
• Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
• Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW’s GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company’s in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods’ in-house rapid analysis microbiological lab.