NOW Sports Strawberry Whey Protein Isolate

NOW Whey Protein Isolate is a high quality protein supplement that is both bioavailable and easily digested. Whey protein contains a high concentration of Branched Chain Amino Acids (BCAA's), which are important for efficient muscle metabolism. These qualities make NOW Whey Protein Isolate an ideal supplement for active individuals. Whey protein is considered to have the highest Biological Value of any protein source - superior in essential amino acid content to beef, milk, casein or soy.

• Voted 2005 and 2006 Whole Foods Magazine “Best Sports Supplement”
• Mixes Instantly
• Cross-Flow Microfiltered
• High in Branched Chain Amino Acids
• All Natural Vanilla
• All Natural - No Aspartame, No Sucralose, No Acesulfame-K
• A Dietary Supplement

What is Whey Protein and how is it processed?
Whey is a natural byproduct from the cheese-making industry. It is the liquid that remains when the solids in milk are pressed together to form cheese. This liquid is then filtered and purified into a powder that is high in quality protein but very low in fat. Because of the nature of whey, the purification process is a low-heat, spray-dry method that does not use any solvents. Quite simply, Whey Protein builds lean body mass by helping to increase your body’s production of muscle protein, which is especially important after intense workouts. Hence its classification as a sports supplement.

It appears NOW has used three different types of Whey Protein. What is the difference?
NOW's three different types of Whey Protein are formulated to provide anyone, from the weekend warrior to the most serious athlete, with a "whey" that's perfect for their fitness level. NOW's Economy formula is predominantly whey concentrate, which has a slightly different nutrient profile than the isolate form (detailed below) and provides about 16-17 grams of protein per serving. It's ideal for the casual fitness enthusiast. NOW's premium quality blend contains a mixture of whey concentrates and whey isolates, with higher levels of whey isolate, and more protein per serving (20 grams). For anyone serious about their fitness this is a great choice. NOW's pure Whey Isolate yields more protein with less fat and carbohydrates than concentrates and is considered the highest quality whey protein currently available. Whey Isolate has a high concentration of branched-chain amino acids (BCAA's), which aid protein synthesis. It's naturally low in carbohydrates and contains over 90% protein, compared to 80% for many concentrates and 6.25% for milk. NOW Whey Isolates are instantized for easy mixing in milk or water. For athletes on high protein regimens and for those agressively seeking to build muscle NOW Whey Isolate is the way to go!

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

• Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
• Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
• Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW’s GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company’s in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods’ in-house rapid analysis microbiological lab.