Now Foods Hyaluronic Acid Serum Anti-Aging Formula

Now Foods Hyaluronic Acid Serum Anti-Aging Formula is an ultra-concentrated hyaluronic acid gel that was developed to increase the skin's natural elastin levels while reducing the appearance of wrinkles and fine lines. In addition to being one of the most sought after anti-aging compounds in the industry, Now Foods Hyaluronic Acid Serum Anti-Aging Formula is completely safe, very effective and capable of absorbing great amounts of water - an essential element in supporting the elasticity and youthful appearance of skin. Now Foods Hyaluronic Acid Serum Anti-Aging Formula can also be used in combination with other quality NOW Personal Care anti-aging products, as well as our 50 mg HA Capsules.

• Anti-Aging Formula

What is Hyaluronic Acid (HA)?
HA is a high molecular weight polysaccharide composed of alternating molecules of N-acetyl glucosamine and D-glucuronic acid. It is a member of the glycosaminoglycan family that is found within collagen throughout the body. Unlike other types of connective tissue, HA is not linked to other proteins or sulfur. As the most important space-filling substance in the human body, HA holds more water than any other molecule in the body and is necessary to keep collagen hydrated and tissues youthful. As the most important space filling substance in the human body HA holds more water than any other molecule in the body and is necessary to keep collagen hydrated and youthful.

What does HA do in the body?
HA supports the structure of connective tissue by acting as a water magnet to maintain extra-cellular fluidity. HA forms a viscous fluid with exceptional lubricating properties necessary for the vital functions of many parts of the human body including the skin, heart valves, aqueous/vitreous portion of the eye and synovial fluid (joint cushion and lubricant). The skin contains over 50% of the body's HA. Considering that skin is over 70% water and renews itself more frequently than most other bodily tissues, HA is absolutely vital for its structure and daily maintenance. Skin is constantly involved in cellular renewal and repair because of daily exposure to solar radiation, pressure, heat, trauma and minor wounds.

What is HA made from?
HA is made by human fibroblast cells. Commercial natural sources may be from rooster comb, chicken cartilage or microbial fermentation. NOW's HA comes from a vegetarian source produced by microbial fermentation.

How much HA should I take?
Our bodies are in a continual state of rebuilding. New skin cells replace old ones about every 20 to 30 days. Normally, HA in skin tissue is broken down by an enzyme called Hyaluronidase at a precise rate. The rate of HA degradation can be increased by excess intake of riboflavin (B-2), ultraviolet radiation exposure and viruses. Any long-term overexposure to any of these may result in premature connective tissue breakdown, resulting in skin damage. Considering that 10-150 mg's of HA is normally metabolized or excreted daily, with a higher rate of loss in persons over 50, it may make sense for older adults to begin supplementing with one 50 mg capsule three times daily to maintain equilibrium.

What is the purpose of MSM in this formula?
MSM is an organic source of sulfur, a mineral necessary for the normal function and structure of the body. Sulfur is a raw material utilized by the body to manufacture proteins, cartilage and other connective tissues. Studies with MSM have proven it to be safe and effective for the use of various types of connective tissue needs. MSM is non-allergenic and not related to sulfa drug or sulfite allergies.

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

• Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
• Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
• Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW’s GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company’s in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods’ in-house rapid analysis microbiological lab.