THE UPSTATE DREAM INSTITUTE (UDI), LOCATED IN SCENIC ITHACA, NY, WAS FOUNDED IN JANUARY 2007 AND IS SANCTIONED BY NEW YORK STATE AS AN OFFICIAL RESEARCH INSTITUTE, SPECIALIZING IN THE DEVELOPMENT, MARKETING, AND DISTRIBUTION OF NATURAL HERBAL DIETARY SUPPLEMENTS. THE COMPANY'S FOUNDER AND PRESIDENT, JEFF LUCIANO, HAS BEEN STUDYING AND WORKING WITH TRADITIONAL HERBS AND BOTANICALS FOR OVER 15 YEARS AND HAS STRONG TIES WITH INDIGENOUS CULTURES THROUGHOUT THE WORLD. UDI'S INITIAL PRODUCT, DREAM BOOST, AN ALL-NATURAL SLEEP AND DREAM ENHANCER AND FIRST OF ITS KIND IN THE NATURAL PRODUCTS ARENA, WAS ONE OF FIVE FINALISTS FOR BEST NEW SUPPLEMENT AT THE 2007 NATURAL PRODUCTS EXPO EAST IN BALTIMORE, MD AND A FINALIST FOR BEST NEW PRODUCT AT THE 2008 NATURAL PRODUCTS EXPO EAST IN BOSTON, MA.