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About PureFit
PUREFIT WAS ESTABLISHED IN JULY 2000 WITH THE EXPRESS PURPOSE OF EDUCATING INDIVIDUALS ABOUT HOW TO ACHIEVE OPTIMUM HEALTH AND FITNESS THROUGH NUTRITION AND EXERCISE. WITH AN EXTENSIVE BACKGROUND IN HEALTH AND EXERCISE PHYSIOLOGY, ROBB DORF SET OUT TO DESIGN A PROGRAM THAT WOULD HELP INDIVIDUALS NOT ONLY BURN EXCESS BODY FAT BUT ALSO IMPROVE OVERALL WELLNESS. CONCERNED WITH CURRENT TRENDS IN NUTRITIONAL SUPPLEMENTS THAT CONTAIN HIGHLY PROCESSED OR EVEN HARMFUL INGREDIENTS, ROBB CONDUCTED RESEARCH THAT LED HIM TO PRODUCTION OF PEANUT BUTTER CRUNCH, AN ALL-NATURAL SUPPLEMENT TO THE PUREFIT FAT-BURNING SYSTEM. THE EMPHASIS ON NATURAL INGREDIENTS IN OUR BARS IS A HALLMARK OF THE PUREFIT PHILOSOPHY, WHICH STRIVES FOR A COMPLETE APPROACH TO HEALTH AND FITNESS.
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