THE VEGLIFE® BRAND WAS AMONG THE FIRST TO INTRODUCE A LINE OF NUTRITIONAL SUPPLEMENTS USING A CELLULOSE-BASED CAPSULE WITH SUBSTANTIALLY EQUIVALENT CHARACTERISTICS TO TRADITIONAL GELATIN CAPSULES. CONSUMERS SHOWED SUBSTANTIAL INTEREST IN THIS PRODUCT LINE, SO NUTRACEUTICAL ESTABLISHED IT AS A SEPARATE BRAND IN 1995 IN ORDER TO ALLOW A MANAGEMENT TEAM TO FOCUS ON THE DEVELOPMENT OF A FULL LINE OF VEGAN PRODUCTS. THIS TEAM SCRUTINIZES EVERY INGREDIENT USED IN EACH PRODUCT DEVELOPED, ENSURING THAT STRICT VEGAN STANDARDS ARE MET. THE VEGLIFE® BRAND OFFERS OVER 50 VITAMINS, MINERALS, HERBS AND SPECIALTY PRODUCTS IN ATTRACTIVE PACKAGING. THIS 100% VEGAN LINE ALSO INCLUDES A LINE OF PROTEIN SHAKES SOLD UNDER THE TRADEMARK PEACEFUL PLANET™.