ULTIMATE NUTRITION WAS FOUNDED IN 1979 BY VICTOR H. RUBINO. AT THE TIME VICTOR WAS ONE OF THE TOP AMATEUR POWER LIFTERS IN THE UNITED STATES. DRIVEN BY A GOAL TO BECOME THE BEST, VICTOR KNEW THAT SUPPLEMENTS WERE THE KEY TO INCREASING HIS PERFORMANCE THROUGH INCREASED STRENGTH AND FASTER RECOVERY. NOT SATISFIED WITH THE CURRENT SUPPLEMENTS THAT WERE AVAILABLE TO HIM THE 1970'S AND BEING A BIOCHEMIST HIMSELF, VICTOR DECIDED TO LAUNCH HIS OWN COMPANY ULTIMATE NUTRITION. VICTOR'S GOAL WAS TO CREATE HIGH QUALITY, HIGHLY RESEARCHED PRODUCTS AT AN AFFORDABLE PRICE FOR EVERYONE. IN THE LATE 1970'S AND EARLY 1980'S ULTIMATE NUTRITION WAS AMONG THE FIRST COMPANIES TO HAVE AMINO ACID TABLETS, PROTEIN POWDERS, CARBOHYDRATE POWDERS, AND VARIOUS TYPES OF FAT BURNERS. BY THE LATE 1980'S AND EARLY 1990'