HUMM FOODS, THE CREATOR OF LÄRABAR AND J?CALAT, FIRMLY BELIEVES THAT THE FOUNDATION OF A HEALTHY MIND, BODY AND SPIRIT IS DERIVED FROM WHAT YOU EAT. AND WHAT YOU EAT IS HEALTHIEST AND MOST SATISFYING WHEN IT'S IN A WHOLE, NATURAL STATE. THE COMPANY NAME COMES FROM AN ANCIENT BELIEF THAT FOOD FALLS INTO TWO CATEGORIES: BECKONING FOODS WHICH BECKON CONSUMPTION AGAIN AND AGAIN, SAPPING THE BODY OF ENERGY WITHOUT ANY REAL HEALTH BENEFITS, TODAY, THEY'RE CALLED "JUNK FOODS." HUMM FOODS ON THE OTHER HAND, RESONATE WITH ENERGY IN A WHOLE, NATURAL STATE. WHEN CONSUMED, THEY CAUSE YOU TO FEEL VIBRANT AND ALIVE. YOU CAN EXPECT AN UNMISTAKABLE URGE TO HUMM AFTER EVERY LÄRABAR AND J?CALAT BAR YOU EAT.