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About GU Energy
GU SPORTS (SPORTS STREET MARKETING) WAS FOUNDED IN BERKELEY, CA, IN THE EARLY 90'S BY DR WILLIAM VAUGHAN. THE MISSION FROM DAY ONE, WHICH IS STILL TRUE TODAY, IS TO PROVIDE ATHLETES THE BEST EXERCISE SPECIFIC NUTRITION PRODUCTS AVAILABLE. PERIOD! AFTER FORMULATING THE WORLD'S FIRST ENERGY BAR, DR VAUGHAN WAS DISAPPOINTED IN THAT THE BAR, DUE TO ITS HIGH LEVEL OF FAT, FIBER AND PROTEIN, DID NOT WORK FOR ATHLETES WHILE THEY WERE TRAINING AND RACING. HIS OWN DAUGHTER, LAURA, A VERY ACCOMPLISHED ULTRA-MARATHONER, CONTINUED TO HAVE SEVERE STOMACH PROBLEMS WHEN CONSUMING BARS DURING RACES. "HOW CAN WE CALL IT AN ENERGY BAR FOR ATHLETES WHEN ALL IT DOES IS SHUT DOWN THE SYSTEM FOR 45 MINUTES OR SO WHILE THE BODY DIGESTS ALL THOSE USELESS-TO-ATHLETES INGREDIENTS?" ASKED A FRUSTRATED DR. VAUGHAN.
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