Urban Moonshine is a small family business located in beautiful Burlington, Vermont. Our mission is to rekindle the relationship between herbal medicine and the modern world. We hope to inspire people to bring herbal medicine "out of the cupboard and onto the counter" in everyday life. That is why we have spent long hours creating a product line that embodies beauty, simplicity and the best quality ingredients. We hope to inspire your relationship with health and the world around you.

Jovial King is the founder and formulator of Urban Moonshine. She has studied herbal medicine for many years with an array of terrific teachers including completing apprenticeships with Brigitte Mars, Guido Mase, Rosemary Gladstar, and Hart Brent. King also attends conferences and classes with many other teachers and is deeply inspired by Christopher Hobbs, Stephen Buhner, David Winston and Kathleen Mahr among many others.

We are deeply committed to being a socially and environmentally conscious company and make every effort to support local farmers, cut back on our waste and look for green alternatives in our everyday use of resources and packaging. We are a proud member of United Plant Savers!