Alaffia's Moral Duty Alaffia firmly believe that it is their duty as educated, healthy, and determined individuals to take advantage of information and communication to work towards bettering the conditions of people and communities who are not so advantaged. They also understand that truly eradicating poverty, gender inequality or environmental collapse requires cooperation and action by all levels of society - individuals, governments, organizations of every scope and scale. However, until this occurs, they have pledged our lives to what they can do - helping our communities in central Togo sustain themselves through the fair trade of their indigenous resource - shea butter. The more each of us can do, the closer we are to everyone working together.