In 2008, fitness professional Sean Marszalek and food science expert Devenee Schumacher looked around at the growing number of protein supplement products, and didn't like what they saw. Too many artificial ingredients, artificial sweeteners, inferior protein concentrates, and very few options for people with certain dietary restrictions such as diabetes. Frankly, Sean could find nothing on the market he could recommend to his health-conscious clients, including Devenee. That's when they decided, it's About Time. They formed SDC Nutrition, and launched the About Time brand of whey protein products. Through perseverance, refinement, and a fanatical belief in providing superior protein supplements for a healthy lifestyle, they have built a passionate and growing customer base across the country, and now beyond.