FIRST ENDURANCE WAS STARTED BY TWO RACING FANATICS (A CYCLIST AND A TRIATHLETE) WITH A HEALTHY OBSESSION FOR SPORTS NUTRITION. THE IDEA WAS SIMPLE. THEY WANTED TO GIVE ENDURANCE ATHLETES ACCESS TO FORMULAS THAT ARE DEVELOPED FOR ONE SPECIFIC REASON-TO MAXIMIZE ENDURANCE PERFORMANCE. AT FIRST ENDURANCE, THEIR APPROACH IS DIFFERENT. BECAUSE OF THEIR CORE VALUES AND UNCOMPROMISING STANDARDS, THEY DEVELOP THE BEST PRODUCTS AVAILABLE. THEY ARE COMMITTED TO USING ONLY THE HIGHEST-QUALITY INGREDIENTS. THEY EMPLOY THE LATEST TECHNOLOGICAL ADVANCEMENTS AND DEMAND THE FINEST PACKAGING MATERIALS TO PROTECT THE PRODUCT FROM THE ELEMENTS (MOISTURE, OXYGEN AND UV DEGRADATION). ONLY WHEN THEY ARE 100% SATISFIED THAT THESE STANDARDS ARE MET, DO THEY OFFER THE PRODUCTS TO YOU.