MacroBar Wholehearted Heaven by GoMacro
GoMacro MacroBar Wholehearted Heaven Almond Butter & Carob - 2 oz. (57g)
Tired of living in the shadows of her superstar sister Chocolate, Carob grabs the spotlight for herself in GoMacro MacroBar Wholehearted Heaven. With its unique carob flavor, GoMacro MacroBar Wholehearted Heaven is perfect for people with sensitive stomachs. Light in your belly with no additives or chemicals, the coconut oil in GoMacro MacroBar Wholehearted Heaven helps build resistance to viruses and bacteria, and aids in lowering cholesterol. Compared to chocolate, carob is three times richer in calcium, has one-third less calories, and seventeen times less fat.
Ditch that palm oil and embrace the coconut. Your body and the planet will thank you.
Coconut trees are super sustainable, almost magical resources. Over the course of their hundred year lifespan they provide coconut water, milk, oil and sugar. The leaves and ribs of the leaves are also used in a variety of products and the coconut husk is now being used in packaging. Every part of the tree is usable! People often refer to coconut plants as 'three generation trees' - meaning that once planted they can provide for a farmer, his children and grandchildren.
The best part of the coconut tree is coconut oil. It has so many uses that you will soon be buying it in five gallon buckets. For nutrition, you can substitute it in any recipe that uses vegetable oil, add it to a smoothie for a brain booster, or even use it to make a healthy mayo. And forget all those creams you put on your face! Coconut oil is a great skin lotion, eye makeup remover, sunscreen, and chap stick. You can even rub it on your skin to lighten age spots, soothe eczema, and avoid dry skin. Coconut oil also has medicinal properties. Use it to help soothe the itch of poison ivy or mosquito bites, or as a homemade vapor rub, or mix in warm ginger tea for heartburn and nausea. It also helps us resist viruses and bacteria, aids in boosting metabolism and thyroid function, and improves insulin use within the body.
Finally, the most important use of coconut oil is as a substitute for palm oil. Palm oil is used in many food products and is the culprit behind the destruction of the tropical rain forests, which are cut down to make way for palm tree plantations. So ditch your palm oil and embrace the coconut.
Puffed Brown Rice
Not too many exciting things to say about this ingredient, unless you think that 'no sugar, no fat and low calories' is exciting.
Sick of peanut butter? Here's another nut to love.
GoMacro's almond butter comes from California. Although the almond is native to the Middle East it has now become one of California's largest agricultural products. Approximately six thousand almond growers in the state produce 80% of the world's supply of one of the earliest cultivated foods.
Almonds are even mentioned in the Old Testament of the Bible. some of the first varieties were found in China and carried by traders down the ancient Silk Road to Greece, Turkey, and the Middle East. Sugared almonds were enjoyed by the ancient Romans. The Japanese enjoy snacking on a mixture of dried sardines and slivered almonds, and in India they are considered a prized "brainfood" for children. So, as you can see, almonds have been around for a long time and are enjoyed in many different ways. GoMacro's favorite is simple. Almond butter spread on a whole grain bagel for a really healthy breakfast.
Almond butter is high in calcium, potassium, iron and manganese and is considered an excellent source of vitamin E, magnesium and fiber. It also had more protein and fiber than any other tree nut. So enjoy those almonds, and the next time you are heading out to a party take some with you. According to superstition, if you eat almonds before taking a drink, you will reduce your chances of intoxication and avoid a hangover.
Carrot? No, Carob. Silly.
What is carob, anyway? Well, they're glad you asked. Grown in warm climates, carob trees bear long, reddish brown fruit pods that can grow up to a foot long. After harvesting, the pods are cooked or roasted to enhance their chocolate-like flavor, and then ground up into carob powder for a naturally sweet additive.
Here's a fun fact: The word carat, which is still used today to measure gold and diamonds, comes from the Arabic name for carob seeds because of their uniformity in weight. One of the most important things to remember about carob though is that it is super nutritious! It contains as much vitamin B1 as asparagus or strawberries, as much niacin as lima beans, lentils, or peas, and more vitamin A than eggplant, asparagus, and beets. It also contains vitamin B2, calcium, magnesium, potassium, and the trace minerals iron, manganese, chromium, copper, and nickel.
GoMacro buys their carob powder from Earth Circle Organics, a great source for raw and organic food, sustainably sourced from all over the world. Eric Botner, the owner of Earth Circle, has spoken publicly that "Going organic is one of the best things we can do for our earth, out health, our community, out planet, the animals and whole chain of life." His feeling is that if the FDA required manufacturers and producers to list all the pesticides and chemical residues in our food, we would be making better choices for our families.
A Big Picture Company
The pursuit of health is a path of living in balance with ourselves and nature with products that have positive effects on the world.
Their Five Principles
Veg Out: "Eat food. Not too much. Mostly plants."
Living a macro vegan lifestyle.
So what exactly is a macro vegan? It is a phrase that is becoming more common. The following definition is an ongoing project and we welcome all input and suggestions. A true vegan does not eat or use any product that contains animal products or is made by animals. Some people follow this lifestyle as a result of allergies or other medical conditions but the majority are vegans by choice. The abhor the mistreatment and exploitation of animals and refuse to support a system that produces so much suffering.
Macrobiotics, on the other hand, does not forbid the consumption of meat, fish or dairy products. It is a healthy, balanced lifestyle followed by people who are concerned about what they eat. Some may have medical conditions, but the majority of practitioners are vegan. Their practice has taught them what they can and cannot eat in order to create a balance that optimizes vitality and boosts the immune system. As you have probably guessed, a macro vegan combines both philosophies. So here are tips for living a macro vegan lifestyle:
- Eat locally produced foods whenever possible. You will support your local community and reduce greenhouse emissions.
- Eat real food. Buy fresh food and vegetables as much as possible. When you do buy processed foods, make sure the ingredients are simple and healthy. If you don't understand it, don't buy it.
- Cook, cook, cook. the more you practice the better you will become, plus you'll learn how to appreciate good food.
- Enjoy your food. Eat slowly, savor every bite, and most of all - chew your food. Your immune system will benefit and your health will improve.
- Think about where your food comes from. Do your best to make sure that no person or animal has suffered to provide the food that you eat.
- Don't use additives, preservatives or refined ingredients. The available nutrients in food have decreased significantly in the last fifty years. Make sure that your food contains maximum vitamins and minerals.
- Value quality rather than quantity in food but also in all other aspects of your life.
- Find out what makes you happy and make time for it by getting rid of the non-essential things in your life.
- Moderation, moderation, moderation. Finally, nobody says it better than this old Swedish proverb: "Fear less, hope more; eat less, chew more; whine less, breathe more; talk less, say more; love more and all good things will be yours."
Live Long: "Macrobiotics is the key to a long, healthy life."
What is macrobiotics?
Macrobiotics is about a balanced lifestyle. Of course, what you eat is important, but so is how much, when and how often. It is also about the rest of your life not just the eating part. Yin and Yang are important concepts in macrobiotics. For anything to exist in this world the opposite must also exist. We feel cold only because we know what it feels like to be hot. Everything is always changing. Sometimes we're hot, sometimes we're cold, but always we try to create a balance between the yin and yang characteristics of everything. Balance = Health.
All foods have yin and yang qualities; some are more yin and some are more yang. Macrobiotic foods tend to be in the center making it easier to achieve this balance. If you eat a lot of meat you will create excessive heat in your body (too much yang) and you will crave cold drinks, sweets and ice cream (too much yin). The American diet tends to be too yang or too yin. The only people that should be eating a lot of meat are the Eskimos. They need that heat to balance the extreme cold they live in.
You will hear about acid and alkaline foods and you're probably wondering what that means. It's easy, if you eat something and get heartburn or stomach problems what you've eaten is too acidic. You need more alkaline foods. The golden rule of macrobiotics is pay attention to your body and how you feel. It will let you know what to eat.
Moderation is another important concept. Eat until you are 75% full. The French bestseller "French Women Don't Get Fat" has a lot of great tips. Meal proportions in France are half the size of ours but the length of their meal is twice as long.
Chew your food. Why do you think we have saliva? It promotes the digestion of food in our stomach, gets rid of toxins and enhances the ability to absorb nutrients. Eat local, seasonal foods. Your body is adapted to the climate in which you live. For optimal nutrition your diet should reflect that. Avoid processed foods as much as possible. Think about the dietary practices of traditional cultures. All the way back to biblical cultures, grains and vegetables have been the staff of life. Thomas Jefferson wrote that he used animal food only occasionally and as a "condiment."
Eat organic whenever possible. It is more expensive but you need to avoid pesticides, antibiotics and growth hormones as much as possible. If necessary pick the worst offenders, such as dairy, strawberries, and celery, and make sure those are organic.
So if you incorporate the above advice, you can eat whatever you want and say you're macrobiotic and be well on your way to a long and healthy life. As Michael Pollan aptly stated, "Eat food. Not too much. Mostly plants."
Be Well: "GoMacro is USDA organic, gluten free certified, Non-GMO Project Verified, and kosher certified."
Premium, Natural Ingredients
They want people to stop thinking of food as a short-term fix and start thinking about the bigger picture: long term health and a lifestyle of eating pleasure with products that have positive effects on the world and people around us.
The American Public Health Association (APHA) defines a "sustainable food system" as "one that provides healthy food to meet current food needs, while maintaining healthy ecosystems that can also provide food for generations to come with minimal negative impact to the environment. A sustainable food system also encourages local production and distribution infrastructures and makes nutritious food available, accessible, and affordable to all. Further, it is humane and just, protecting farmers and other workers, consumers, and communities and all living creatures."
That definition says it all. Eating natural food that is closer to the earth and less processed is healthier for the body and soul. That's why they make their food from the grains, nuts, seeds, plants and natural sweeteners used by traditional cultures throughout the world. Their mission is to provide wholesome, healthy snacks. The kind of snacks that you could make at home if you only had the time, with ingredients that are as close to nature as possible. Ingredients that contain vitamins, minerals, fiber and omega-3. Snacks that do not contain any additives, preservatives or chemical ingredients.
They do not use refined sugars or flours. MacroBars are sweetened with natural sweeteners, brown rice syrup and coconut sugar. They use "infant safe" brown rice syrup that has been developed to remove heavy metals with minimal processing. Each lot is tested for arsenic levels in order to ensure levels below 10 parts per billion. The fats in GoMacro food are healthy fats derived from nuts and seeds containing omega 3 fatty acids, minerals and vitamins. Their carbs are complex carbs from whole grains. These are slow-burning carbs that boost energy levels throughout the day. Their protein comes from sprouted brown rice protein, which provides all the essential amino acids and is a great high protein alternative to animal products and soy.
For GoMacro environmental concerns are paramount. They believe our forests and oceans are the most important resources and they choose their ingredients accordingly. They pride themselves on their reputation as a clean company both in the use of healthy, organic ingredients and with responsible and considered sourcing.
Community: "Pay it forward. Give back. Change the world."
The Way They Give Back
Pay it forward is a rather unique method of changing the world. It basically states that you help someone in anyway that you can, you then tell the person to pay the favor forward creating a chain reaction of awesome world changing goodness. Although they don't ask people to pay the favor forward, they have found it more meaningful to give back in lots of small ways. Their hope being that the more people they can give to, the more people who in return will give to others. Here are some of the bigger things they support, but the smaller ones, which they have too many to mention, are the ones that matter most to them.
- GoMacro is the official nutrition bar sponsor for the Tour de Cure of the American Diabetes Association. the Tour de Cure organizes cycling events throughout the country where riders of all levels join forces in the fight to stop diabetes. They are providing MacroBars for all the riders at all events throughout the year. These are inspirational events that raise money for a great cause.
- They are working with their local communities in Southwestern Wisconsin to develop innovative products using locally sourced ingredients. This will help local fruit and vegetable farmers by providing a market for their products as well as providing much needed jobs in the area.
- The renowned Kushi Institute in Massachusetts founded by Michio Kushi, has provided macrobiotic education and health recover programs for many years. They are proud to support the institute that has improved the health of so many people. Every year GoMacro donates MacroBars for their annual Summer Conference.
- Popular Spring Animal Sanctuary is a 400 acre non-profit refuge for farm animals and wildlife located in Poolesville, Maryland. GoMacro has sponsored their Annual "Run for the Animals" since 2008. This fundraiser is dedicated to helping neglected and abandoned animals. The sanctuary relies totally on donations and they provide a home for unwanted farm animals as well as promoting the humane treatment of all animals. Popular Spring Animal Sanctuary is one of many humane organizations that they donate to every year.
- Kids, kids, kids. From donating bars to lunch programs and healthy kids meal sponsorships, to donating computers to schools and supporting wilderness treks, they do what they can to improve education and health in schools.
Tread Lightly: "They want to know where their food comes from and they believe that you do too."
Reducing Their Impact
Their thoughts on sustainability are expressed very well by an old Indian saying, "Let us walk softly on the Earth with all living beings great and small, remembering as we go, that one God kind and wise created all." We all have a responsibility to ensure that our actions do no harm and here's what they are doing.
To reduce their environmental impact, they source local US ingredients whenever possible. They also buy fair trade ingredients produced in a way that promotes development, protects the rights of workers, and protects the environment. They want to be proud of the ingredients they use in their products, so they favor small growers and farms that care for their workers and the environment. Their ingredients are organic and their growers abide by sustainable farming techniques and fair labor conditions. It is their hope that when you purchase their products, you will feel as good as they do about supporting the companies that provide them with high quality, healthy ingredients. They want to know where their food comes from and they believe you do too.
They work hard to reduce waste. Their boxes are made from molded pulp, which is 100% post consumer corrugated waste. 100% biodegradable and compostable, they can be used as seed starters and planted directly in the ground. Their waste wrappers are sent to Terracycle to be recycled and made into shopping bags, backpacks, pencil cases and many other useful items.
Their farm and their production facility are located in a rural area of Southwestern Wisconsin, a mix of woodlands, grasslands, and prairie. They reduce their greenhouse emissions through their prairie restoration. Through extensive root systems, native prairie plants store carbon underground in the soil and remove carbon dioxide from the atmosphere, a process known as carbon sequestration. Prairies also provide us with other benefits. They minimize soil erosion, increase soil fertility and enhance biodiversity, as well as creating wildlife habitats. Some of their property is wooded and the trees also sequester and store carbon. Every year they continue to plant a wide variety of trees.
The GoMacro Story
GoMacro was founded to promote a healthy, sustainable lifestyle. They are a family-owned company that puts their heart and soul into a natural, whole-food based lifestyle. Their story starts with a sprinkle of hope that bakes into a bigger picture for all of us.
Amelia's Childhood: Where it all began
Amelia Kirchoff was brought up on a small farm in England and some of her favorite childhood memories were the times she spent gardening with her mother. They had a breathtaking orchard with a stream where Amelia would look for tadpoles and a beautiful walled garden. They did not have a lot of money so they grew all their own fruit and vegetables. Amelia's father farmed and was also a beekeeper so they had their own honey and they even grew their own Christmas trees. Their lunch in the summer was strawberries with a little sugar and cream and a slice of bread with butter on the side.
Amelia's parents were early entrepreneurs. Whatever they could make or grow, they sold for income. Her mother made the best cheesecake, poppyseed cake and other treats. Every Wednesday and Thursday her father would load up the van and take a two day sales trip to stores throughout England. Little did she know that one day, instead of cheesecake she would be making MacroBars.
Their Farm Their Home
In the spring of 2000 the Kirchoff family purchased their farm in Wisconsin. 120 acres, overgrown with weeds. The weeds were so tall that they didn't even know they had an orchard! They knew it was someplace special and saw its potential, in spite of the overgrown weeds and dilapidated farm. They called it Posilippo, which is Greek for "pause from pain" or "medicine for sore eyes." Posilippio was a place in ancient Italy located on the hills outside of Naples. Famous for its views, Plato and many other famous philosophers would go there to contemplate. They worked hard, renovating the barn, restoring the orchard and planting a big vegetable garden. Today, Posilippo has become their family's favorite place to get together, relax and enjoy the beautiful views.
When Amelia was diagnosed with breast cancer in 2003, her daughter Jola immediately called an aunt who had been diagnosed with stage 4 lymphoma five years prior and been given less than twelve months to live. she had researched alternative treatments and converted to the macrobiotic diet. Today she is healthy and cancer free.
Amelia weighed her options and decided to do the same. After a lumpectomy and brachytherapy, she turned down five years of tamoxifen drug treatment and embraced the macrobiotic way of life. She eliminated eggs, dairy, refined sugars and flours, hydrogenated oils, processed foods, additives, artificial coloring and preservatives and animals products.
Posilippo became her haven, her "pause from pain." She was in the perfect place for converting to a macrobiotic diet; a diet in which all fruits and vegetables should be homegrown and eaten in season. As Amelia's health improved, so did her appetite and she craved the sweets she used to eat. She immediately started to experiment with natural sweeteners and the grains and fruits grown on the farm to create macrobiotic desserts. Her daughter, Jola, who was a teacher in Chicago at the time, introduced some of the desserts to a local health food store in Chicago. Sherwyn's became their first customer and they officially converted their barn into a commercial kitchen. They have since moved to a larger facility in Viola, Wisconsin but they still maintain the original kitchen in which they started GoMacro and their farm still hosts numerous GoMacro events.
Amelia's daughter Jola has been championing the benefits of a macrobiotic diet ever since she was diagnosed with cancer in 2003. One of Jola's main concerns has always been a healthy lifestyle for her family. Macrobiotics has been a blessing because it has given both of them the ability to understand the importance of a good diet, organic ingredients and unprocessed food. On a daily basis Jola utilizes macrobiotic principles to plan meals and to incorporate vegetables and grains into every meal. Her favorite trick is to grind up sea vegetables and add them to almost everything she makes.
In addition to feeding her tiny brood, Jola runs GoMacro leading their sales and marketing program. And, although she doesn't live near the farm, she makes a point to visit a couple times a year so her four children can enjoy its beauty and appreciate how organic food is nurtured and grown. They take an active part in meal planning and picking the fruits and vegetables they want to eat prior to each meal. Jola always believed that the most successful way to nutritious family meals is by involving children in every aspect of the process - growing, harvesting, meal planning, and preparing. They have seen from a very young age how real food is grown and how organic ingredients can be minimally processed, packaged and shipped to grocery shelves all over the world! No wonder they have already developed an entrepreneurial spirit! Their dream is to have the kids continuing GoMacro's legacy long after they're gone.
The Big Picture
At GoMacro their mission is to manufacture wholesome, healthy snacks, because they believe that food and food quality impact health, happiness and well being for all. They want people to stop thinking of food as a short-term fix and start thinking about the bigger picture: long term health and a lifestyle of eating pleasure with products that have positive effects on the world and people around us.
For them, environmental concerns are paramount. They believe their forests and oceans are our most important resources and they choose their ingredients accordingly. They source ingredients from growers that abide by fair and safe standards for both workers and the environment. They also encourage and support local production and distribution infrastructures, sourcing U.S. made ingredients as much as possible.
All their products are made with the best quality ingredients containing vitamins, minerals, fiber and omega-3. By ensuring that these ingredients are also Non-GMO Project Verified and USDA organic, they maintain the biodiversity of ecosystems throughout the world while simultaneously providing nutritious food. Without the use of additives or preservatives, everything is made to order, all part of a healthy, macrobiotic lifestyle.