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About NOW Foods

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.

Contact NOW Foods

395 South Glen Ellyn Road
Bloomingdale, IL, 60108
http://www.nowfoods.com
888-669-3663

NOW Foods - Lecithin Granules Non-GMO - 2 lbs.

Zoom View - Lecithin Granules Non-GMO
Is Vegetarian
    NOW Foods - Lecithin Granules Non-GMO - 2 lbs.
    Picture shown may differ in size, strength or flavor.
    Item Code: 125459
    UPC Code: 733739022622
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    Retail Price: $29.99
    LuckyVitamin: $19.60
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    Product: Lecithin Granules Non-GMO
    Code#: Lucky ID: 125459 | UPC: 733739022622
    Manufacturer:NOW Foods
    Size/Form: 2  lbs.
    Packaged Ship Weight: 2.25  lbs
    Servings: 91
    Dosage Size: 1.50  Tablespoon(s)
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    8 of 8 (100%) of customers said they would recommend
    this product to a friend.

    Description Suggested Use Ingredients Reviews View information about NOW Foods Show All
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    NOW Foods - Lecithin Granules Non-GMO - 2 lbs. (907 g)

    NOW Foods Non-GMO Lecithin Granules contain essential nutrients, naturally occurring phosphatidyl choline and other phosphatides, with identity preserved. Lecithin is a naturally occurring compound found in all cells in nature, plant and animal. The word Lecithin is taken from the Greek Lekithos, which means "egg yolk." A fitting name for this essential nutrient, for the egg is considered a symbol of life, strength and fertility.

    • Identity Preserved
    • Supports Brain & Nerve Function
    • Integral for Energy Production
    • A Dietary Supplement
    • Vegetarian Product

    Our brain is approximately 30% Lecithin. The insulating myelin sheaths that protect the brain, spine and thousands of miles of nerves in your body are almost two-thirds Lecithin. Even the heart has a high concentration of Lecithin. Lecithin is composed of many naturally occurring compenents, including Choline, Inositol, Linoleic Acid, Phosphatidyl Serine, fatty acids and triglycerides. NOW Non-GMO Lecithin Granules are derived entirely from Non-Genetically Modified soybeans that have been Identity Preserved (IP). This guarantees that the soybeans are from seedstock that has been certified as Non-GMO.

    NOW Foods' Mission
    The NOW mission is to provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    Customer Focused and Information Driven
    NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.

    Quality and Value Oriented
    Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.

    Natural is Better
    NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for NOW customers.

    NOW Products Work
    NOW's experienced professional and technical staff formulate our products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate NOW products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

    Suggested Use
    Take 1 1/2 tablespoons daily, preferably with a meal. Mix in juice or shakes, or sprinkle on food.

    Warnings

    Keep out of reach of children. Do not eat freshness packet enclosed.
    Ingredients

    NOW Foods - Lecithin Granules Non-GMO - 2 lbs. (907 g)
    Supplement Facts
    Serving Size: 1 1/2 Tablespoons (10 g)
    Servings Per Container: about 91
    Amount Per Serving % Daily Value*
    Calories 70
       Calories from Fat 50
    Total Fat 5 g 8%
       Saturated Fat 1.5 g 8%
       Trans Fat 0 g
       Polyunsaturated Fat 3.5 g
    Cholesterol 0 mg 0%
    Sodium 0 mg 0%
    Potassium 160 mg 5%
    Total Carbohydrate 1 g <1%
       Dietary Fiber 0 g 0%
       Sugars 0 g
    Protein 0 g
    Vitamin A 0% Vitamin C 0%
    Calcium 2% Iron 2%
    Phosphorus 30%
    * Percent Daily Values (DV) are based on a 2,000 calorie diet. Your diet values may be higher or lower depending on your calorie needs:
    Calories: 2,000 2,500
    Total Fat Less than 65 g 80 g
       Saturated Fat Less than 20 g 25 g
    Cholesterol Less than 300 mg 300 mg
    Sodium Less than 2,400 mg 2,400 mg
    Potassium 3,500 mg 3,500 mg
    Total Carbohydrate 300 g 375 g
       Dietary Fiber 25 g 30 g
    Protein 50 g 65 g
    Calories per Gram:
    Fat 9 Carbohydrate 4 Protein 4
     
    Ingredient: Non-GMO Soy Lecithin Granules.
    About NOW Foods

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments

    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
    • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

    NOW Science
    NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

    The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

    NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



    NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.


    395 South Glen Ellyn Road
    Bloomingdale, IL, 60108
    Phone: 888-669-3663
    http://www.nowfoods.com
    Reviews
    Submit a review for this item
    Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.

    Average Customer Rating: (5 out of 5)

    Based on 8 rating(s)
    8 of 8 (100%) of customers said they would recommend this product to a friend.
    • By Carol ( Brigantine, NJ)
      7/24/2013 2:30:02 PM

      I recommend this product!
      Good In my smoothie.
    • By Dawn ( Stuart, FL)
      9/7/2013 3:01:05 PM

      I recommend this product!
      LECITHIN GRANULES review (all brands have the same problem: Solution to gradual dampness in product... I have used the granules for over 20 yrs. In a shaker I use 1 TB lecithin granules plus 1 1/2 scoops of soy powder in 16 oz of water. Let set a few hours in the refrigerator to emulsify. Now you have a thick and creamy soy beverage because of the Lecithin. Now the problem: the product always get damp in the cupboard over time as I use it. I have found a solution to that problem. Just add a scoop of Premium Soy Protein (or similar soy product) and shake the dry ingredients to distribute. Store in the cupboard as usual. Now it will stay dry to the end of the container. Don't add too much. Only enough to coat the granules start with a TB. This works very effectively. Now I can buy the large 32 oz. can and don't have a dampness anymore and it is now easier to measure because it is dry again like when I opened the new can!!!
    • By Evelyn ( Lindenhurst, NY)
      10/30/2013 9:06:37 AM

      I recommend this product!
      I mix this with the flax seed meal and put it on my cereal. Tastes good.
    • By Heidi ( North Charleston, SC)
      11/7/2013 8:10:39 AM

      I recommend this product!
      YUM! I like it plain and with cereal.
    • By Carol A. ( S Hadley, MA)
      1/7/2014 8:29:07 PM

      I recommend this product!
      Lecithin is excellent stuff - makes my smoothie nice and thick and smooth. And it's non-GMO, very few brands are!
    • By Rachel ( Apex, NC)
      12/5/2013 8:14:13 AM

      I recommend this product!
      This mixes in well with protein powder and you can't even tell it's been added to the drink. A great way take lecithin.
    • By Mary Ann ( Uniontown, PA)
      11/12/2013 3:24:08 PM

      I recommend this product!
      A great supplement I add to the food I prepare for my two adult dogs that I prepare myself.
    • By Frank ( Guilford, IN)
      1/17/2014 7:38:56 AM

      I recommend this product!
      Consistant quality and arrived in a few days
    *The products and the claims made about specific products on or through this site have not been evaluated by LuckyVitamin.com or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.

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